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Generate Leads in any Vertical

Jun 29th 2014 at 9:18 PM

Marketers have a daunting task generating leads for their business, leads that are high quality and can be turned into valued customers. The sales team is always hungry for more leads and the marketers have to apply different methods of leads generation, to supply them with enough leads to satiate their hunger.

Generating leads in different verticals warrants different marketing techniques. Marketers have to adjust and adopt a unique process to generate leads in a specific vertical. Education, health related, life insurance and all other verticals of leads need their own approach of lead generation. The process can be simplified with the help of lead verification and management software. And by adopting the following general approach to lead generation, marketers can capture leads in any vertical.

Acquiring Leads

The first step for effective lead generation for any vertical is to attract the targeted prospects to your business and engage them. You can use different contact methods to make the prospects aware of your brand’s products/services. Send them newsletters through email or post. Contact them through social media or go for theirksome yet effective method of cold calling. Draw them into a conversation about their needs and how your company can fulfill them.

Nurture Leads

After you have acquired the relevant data from the leads, don’t forget about them and start focusing on new leads. You need to nurture the leads that you have generated so your brand’s message stays fresh in their minds. Creating interests for your business is vital but retaining that interest is also important for building a relationship with your leads.

Score Leads

Putting the leads in an order by assigning a score to them can help you better interact with the more valuable leads. You can assign scores to the leads according to different categories. By focusing on nurturing the more valuable leads, you can increase the revenues of your company.

Pass Leads to Sales

After the marketer has nurtured the leads and created the intent of purchase in them, they are ready to be transferred to the sales team. You have to evaluate each lead carefully before sending them to the sales team. Some leads require a longer nurturing process than others.

Refine the Process

Don’t stick to just one lead generation process, after a certain period of time you need to evaluate your generation process and make adjustments to refine it for better lead generation.

Use the process above to generate leads in any vertical you want, just adjust your approach a little and you can effectively generate quality leads. To make the process even more seamless, you should invest in a lead delivery and management software like Lead Capsule.

Company Introduction

Lead Capsule is a premium lead management software. Its features include lead generation, lead aggregation, lead distribution, customer relationship management, affiliate marketing and lead commerce.  It is difficult to manage leads especially when working with multiple verticals. The Lead Capsule lead management system simplifies the whole process.

For more information, please visit

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