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Effective Usages of Digital Signage Boards in the Restaurant Industry

Feb 19th 2015 at 3:52 AM

The restaurant owners and the managers are updating themselves with the technological changes in the marketing field. The traditional print menus in the restaurants are getting obsolete in the recent years. The digital signage boards are overshadowing the print media in the QSR and diner restaurant industry. Now, let us go through the usages of digital menu display board in the restaurants.

Update Menu from Central Location: The menu in your restaurant may require a change or modification. You can manage the menu by sitting in a central location with the help of the internet. You may have a chain of restaurants or food joints. All the stores can be upgraded with the new menu simultaneously. From the central location you can also notice what the customers are viewing in the actual menu in your restaurants. It will surely save the printing errors and also the faults of the staff while modifying the menu.

menu boards

Display Emergency Messages: If any emergency events occur in the restaurant, customers can be informed through the digital messages immediately. For example, if fire breaks out in a part of the restaurant and the place is required to be vacated, then the digital signage can show an immediate action for the customers.

Eco-friendly Option: The digital signage is definitely an eco friendly option for displaying the menus. You are not required to print the menus again and again whenever the modification takes place. Thus it saves paper as well as the printing costs.

Schedule Menus: Yes, you can schedule the menus according to your wish. The breakfast, lunch and the dinner menu options can be pre scheduled and therefore they can be displayed as and when required at the specific time of the day or the night.

Promote New Items: Different new items in your menu can be promoted and displayed in the digital boards. Push selling is no longer viable in the current industry where the waiter used to ask you ‘a cold drink or a dessert with the pizza, sir?’ Instead the up selling or the promotion of the new items can be done through the digital display boards. If you want to introduce a new item in your menu, the promotional activities can easily be done by the digital technology. It will decrease your promotional expenses and will increase the excitement in your customers regarding the new item in the menu.

Cost Effective Promotions: As the promotional activities can be organized through the digital displays, you can enjoy a cost effective promotion. The feedback from the customers can be made available whenever you want. This will help you to understand which of the promotional activities are working and which of the activities are not.

In-house Training: The in-house training can be conducted for the employees and the staff of the organization during the off hours. Your investment can therefore be applied in a multipurpose way where you do not need to incur separate costs for the training and development purpose of the employees.

Entertainment and Infotainment: You can engage your customers with live entertainment while they are waiting for their food. This will surely reduce the perceived waiting time. The nutritional information of some particular food items can be provided through the display board. Updated health care laws can also be shared with your customers.

 

Therefore, we can observe that the digital technology has wide spread application in the restaurant and the QSR industries. If the digital menu boards can be installed and used in the proper way, the marketing strategies and the profit margin will definitely improve for the restaurant businesses.

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