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Albert Smith | albertsmithsigns

Considerations when making a good signage

Jun 28th 2015 at 10:34 PM

Signage is very important for several different reasons. Signage can be used for marketing and outdoor advertising, and this can vary quite substantially from designing small posters to put on a post or tree to billboards and even banners pulled by aeroplanes or printed on the side of a blimp. Signage can also be used for informational purposes such as on highways and road signs, or to offer directions to washrooms or even to give brief instructions. If you look around your environment, you can easily see that signs are widely used in many scenarios, from elevators, lobbies, lounges, exits, retail shops, garage sales, party banners, and even dog signs. When it comes to the office, meeting signs have many uses as well. Signs at the office are used for designating meeting areas, display meeting details such as time, attendees and other important and relevant pieces of information for general consumption. No matter what your purpose is, the sign that you choose to go with should not only be effective at passing its message but it should also be conveniently placed as well as easy to read and understand. Being very clear about the message that you want to pass is quite crucial.

If you want to have a more elaborately designed and professionally done sign, you can search for a professional by making an internet search for signage in Brisbane or in your local area, in order to find a signage company that can suit your needs. A professional company should be able to help you design and print the sign in the best format for your use. After you have made a search and you have a few options on paper, narrow down and choose the most reliable and reputable signage company by doing some due diligence on the signage company. If your office signage is easy enough to design and implement, you can go ahead and do the design work by yourself. Either way, choose a design that is professional looking and elegant and one that is in line with the serious tone of the office. If your office signage is meant to give direction at an office conference for example, you need to consider the right signage strategy to use for the event or occasion.

Whether you are designing informational signage or marketing signage for the office, in order to highlight your brand indoors or outdoors the signs should have maximum visibility to ensure that they are effective. The sign should be placed strategically at the right spot and at the right height so that everyone who needs to see the sign can do so easily and quickly and also be able to remember what the sign says. The choice in the size of the sign, the font size used in the poster as well as foreground and background colours used will also be very important if the sign is to be effective.

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