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BMW, Apple and white cars
The head of BMW Designworks, Sandy McGill, designer has become one of those statements that do not really know if it is the result of stupidity, of saying things without thinking, or (which seems more likely) a way to advertise to a agreement between brands. Anyway, McGill said that BMW customers increasingly ask for white cars, and according to him, this is because of Apple technology products, especially the iPhone.
McGill makes special mention of the iPhone, especially its white version (obviously). A very thorough analysis of the automotive industry and market ...
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Who would not remove the right to BMW chief designer will be, but honestly, I do not see the relationship of cause and effect between the two. He has not said anything eg refrigerators, the Wii, milk or paper, also elements of daily life and has not mentioned as causes of the preference of car buyers by white color. Certain is that milk, refrigerators or paper are not "fashionable" like Apple, but the relationship still seems very caught with tweezers.
The preferred white, for cars
Idiocies as the above aside, the fact is that as data just made public DuPont, white cars are preferred by European drivers, followed by blacks. Specifically, 23% of the cars bought last year were white. I still think Apple is not responsible but hey, at BMW are clear.
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