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Jhonmilton | Cocopine

Benefits of Mobile App Development

Nov 24th 2014 at 9:15 PM

Even the most traditional business cannot have failed to notice that technology is playing a far greater role in the lives of its customers than ever before. Mobile technology has revolutionized the way people interact with businesses.

Not too long ago, laptop PCs were considered the hub of mobile computing. It was amazing that a battery powered PC, sitting on your lap, with no wires connected, could accomplish tasks that were meant for the bulky immovable desktop computers. While these laptops or their variants like net-books or ultra-books still have a place in the market, they are being replaced by even smaller PCs; smartphones and tablets.

This has great implications on today’s businesses. Consumers are now looking to communicate with the business, via the internet, using these smart devices. Most businesspeople, realizing this, have moved towards developing dedicated smart devices applications, known as apps, for their businesses. These apps serve to provide the company with a competitive edge over its competitors.

Innovative mobile app development helps promote your business among a huge number of existing and prospective clients in minimum time, with much less effort and in a cost effective way. A mobile application is ideally suited for businesses to keep their clients and other stakeholders informed about the business and any of its upcoming events.

App markets such as Apple’s App Store, Google’s Play Store or Blackberry World, and social networking sites such as Facebook, Twitter, etc., serve as platforms that are visited by millions of people from around the globe on a daily basis. With these apps, you can reach into markets that would not have been possible in a traditional setting.

The mobile apps serve to bridge the gap between customers and businesses. They help businesses in gathering information regarding the tastes of the consumers. This information can then be used in developing marketing strategies. This ensures targeted marketing and helps save time and costs.

Another benefit of apps is that they help you stay in touch with your customer. Receiving honest feedback regarding your products and services will let you know exactly which areas need to be improved regarding your business.

Looking at the popularity of apps, several app developing companies have emerged. Good app developers create apps that not only promote, but also allow users to interact with your business.

Among the top app developers in Johannesburg is Cocopine Web Solutions. They cater to not only your app development, but also other needs such as graphic design and web development.

Be sure to pay them a visit at

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