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Apple Sues Samsung - Case of the Immortals
Apple Sues Samsung - Case ofmmortals
The two international companies, Samsung & Apple, have been going head to head for quite some time. Suing each other has become a way of stiffing competition. Apple seems to be heading up in terms of sales profits for the past few years with their Smartphones, iPads among other gadgets. Recently they have been successful in one pending case where Samsung has been forced into paying more than 500 million dollars. This war seems to be intensifying each year with over 50 lawsuits claimed by both companies against each other in different countries. Let’s view the different reasons for such turmoil between these two.
Cases & Lawsuits
There has been some speculation, considering the latest news on this case that the real reason for this lawsuit by Apple was for Samsung copying its iPhone designs. That is not the case; the main issue for admitting lawsuit is that both parties accuse each other on stealing technology when they have specific rights over it. Technically, it is a patent issue in almost all cases. Since 2011, this war has been solely for achieving top status on patents. They are their technology assets and ticket to attaining global public expansion.
The Case for Apple
Let’s face it…. Apple hates Samsung!! Ever since Steve Jobs displayed his true hatred for what he called a mediocre version (Android), it seems that the company has really taken that to heart. However, since lawsuits don’t necessarily make into headlines, Apple has so far ignored or pretended that Samsung doesn’t exist. Here are some of the technologies for which they have made their case:
Universal Interface: Content searching tech that Apple has for its devices.
Data Synchronization Software: Background data synchronization for users.
· Device Unlock Method: Image unlocking system for iOS devices.
The Case for Samsung
To deny them as their main competition is certainly not going to go well with Samsung for it affects its brand. They have continuously blamed Apple for taking the lawsuit approach only to disrupt their brand image. For this case, Samsung has taken jabs at Apple many a times while introducing their devices like the iPhone bending issue. They have sued Apple based on claims that their patents were used in iPhone5 and tablet series. At the present time, these cases are being submitted to the Supreme Court by Samsung with no result in sight. The Korean based company is doing everything in its power to take Apple down a notch.
The Final Turnout
In the end, these lawsuits will not be able to solve the issues faced by both companies. They need to understand the fact that technology will continue to upgrade and finding ways to implement these techniques will continue to swerve in the market. Rather than wasting their money on lawsuits, they need to spend it on future research for it’s the only way to progress quickly than your competition.