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Kriti Verma | KritiVerma

App Screenshots: How to Get Them Right?

Dec 9th 2015 at 11:22 PM

Screenshots do pretty much the same job as app description – Get the users to download your app. But they are more effective at bending the users ‘to buy it’. Simply put, screenshots are the snapshots of your app in action.

For creating app screenshots, you should pick the best facets of your app to showcase. If it’s a planner app, you can give the users a sneak peek into scheduling the day through the app; if it’s a retail app, you can showcase the best pick from your collection. Even if your icon is not up to the mark and your app description fails to deliver the app’s value, cleverly captured screenshots can do the heavy lifting and push the users to download your app. 

Screenshots are a bit tricky to pull off considering that you have to focus on conveying the value of your app and appeal to the users’ emotions, at the same time. Here are three tips to capture great screenshots.

1. Highlight the Unique Features – Okay! Let’s face it. Your app idea might not be most unique on the app store. There are a couple of other similar apps doing more or less the same thing. To set your app apart, you’ve to identify its USPs – What are those few features your app offers which others don’t? Needless to say, screenshots are a great way to highlight the unique features of your iOS or Android app. Further, adding text to convey the key benefits of the app is a smart idea.

2. Evoke Users’ Emotions - It has been proved in numerous psychological experiments that buying decisions are primarily emotional ones. The logical mind kicks in much later. Users don’t download apps, they download promises. If you can make the promise – Of making their lives easier, giving them a rich shopping experience, or helping them plan their day better – They’ll pick your app. And that’s what great screenshots do; they make a promise to the target users.

3. Make it Visually Appealing – Doing a screen capture works just fine, but it’s your app - Why stop there? Go an extra mile to make more and more users want to download your app. There are so many photo editing tools out there to work on the screenshots, enhancing its effect and pulling users to download your app. Always use high-res images for your app-screens. Done right, high quality images make your app come alive. Choose DIY online app makers that support high-res pictures.

By keeping the above points in mind, you can create screenshots that make your users want to download your app right away!

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