Angela Azucena | Fridgemagnet

Why Designing an Effective Fridge Magnet Is Important

Jul 14th 2014 at 2:41 AM

Fridge magnets can be an excellent marketing and promotional tool for your business. A professionaly- designed magnet can be extremely effective in encouraging people to buy your products and services, so you need to be careful with the layout and design. You also need to choose the optimum size and shape.

A company that specialises in custom fridge magnets can create the magnets that you want, but the quality of the design and the choice in size and shape of the magnet will depend on you. Be sure to check the company's design and layout guidelines before you submit your artwork. You want them to be able to print it properly and create a high-quality magnet that you and your customers will love.

There are custom magnet companies that recommend using FMF-a PC-based print house that helps you create the artwork and send it in a high-resolution PDF format in CMYK. They can accept designs generated using Corel Draw, InDesign, Quark, or Adobe Illustrator, for as long as they are converted to formats like PDF, JPG, or TIF. Designs that were made using Publisher, PowerPoint, and Word are also accepted, but you incur additional charges if you submit in these formats because the in-house artists need to work on them again. A well-designed fridge magnet should have text that has been converted into paths or outlines using FreeHand or Illustrator, so you can avoid sending fonts with the file in case the company does not have the font that you used in your text. You can rasterize the text if you are using Photoshop, but remember that rasterized text is uneditable. Consider colour trapping to produce multicolour prints that are higher in quality. Colour trapping can prevent white gaps, too.

If you don't have any design skills, it's a good idea to seek the help of a graphic artist. This gives you the peace of mind that the output will look really professional and attractive. It can even save you money in the long run. Most custom magnet making companies charge extra if you want them to create the artwork for you. The best refrigerator magnet manufacturers can deliver your orders to you within ten working days.

When designing your magnet, be sure that the colours, design, and details are correct. Check for typographical errors at least three times. The fridge magnet maker will not be responsible for incorrect information and any wrong detail in the image file that you will send to them, so be sure to proofread and double-check your artwork before sending it off.

About the Company:

The Fridge Magnet Factory currently has over 250 magnet shapes to choose from and we can also custom design one just for you. The Fridge Magnet factory can also provide other services such as mailbox distribution and mailer card printing and attachment services to help you get your magnets in front of your potential customers. Call us at 1300 73 1300 to find out more or check out our partners page for more information.

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