Los Angeles is arguably the photography capital of the world. The city’s large number of professional photographers, particular commercial photographers, are the people who do most of the actual work in the media, marketing and advertising imagery we see every day.
The problem, of course, is keeping up with the demand for new tech, finding the right lenses, and having access to everything you need, when you need it. A lot of this new tech also isn’t cheap. Purchasing is not necessarily the best option, particularly when you consider the sheer amount of cash outlay you’d need to make to be fully stocked with the full spectrum of new gear that comes on the market just about every month.
It’s not surprising that camera rentals in LA have become best practice. For the professionals, it means instant access to everything they need, at much lower prices. It also means not having to guess about where to find equipment when they need it.
It’s also commercial best practice – As the demand for new tech explodes, it’s a very good way of controlling costs, and having the very latest equipment. (Consider also for a moment that it’s a great way of testing new gear, and having a lot of fun; camera rentals really can be a very good idea in so many ways.)
Where in LA, you may ask, do you go to find those camera rentals? It’s a company called WHcamera, in Woodland Hills. This local company is the instant go-to place for just about anything you could possibly want, including purchases, if you’re looking to buy.
They have the very latest top brand DSLR cameras, infrared cameras, lenses, and everything you need, including accessories. As a matter of fact, they’ve also become the go-to place for keeping track of new tech as it comes on the market. (This company has been in business since 1952, and what they don’t know about cameras isn’t worth knowing.)
For more information, and to check out their full range of rentals and deals for yourself, visit their website here at www.whcamera.com. Also check out their email notifications for new gear, and talk to them direct about what you need. Expect to save a lot of time and money.