Online grocery shopping is catching up in India
Shopping online for gadgets and clothes has become a common trend in most countries and India is no longer an exception to that. But when it comes to grocery shopping, the scenario is different. Grocery shopping has always been a day to day thing for most Indians and they always like picking up fresh fruits and vegetables after careful inspection. This is however changing with time. Due to the growing difficult routines of everyday office life, busy personal lives, long commute and traffic, the Indian couples no longer have the time to go and hand pick their veggies anymore. This leads to growing popularity of online shopping of groceries in most Indian households in major cities like Mumbai, Delhi, Bangalore and Kolkata. Online grocery shopping is definitely catching up in India and within a few years will be prevalent in the smaller cities and towns as well.
The rising popularity of online grocery shopping in India is due to various factors.
Easy Access - Some of the immensely popular grocery web stores across India are Local Banya, Big Basket, GrosseryHub, Atmydoorsteps, RationHut, MyGrahak, SeatoHome, Ekstop, Mangoshoppers, Omart and many others. Virtual Grocers are becoming more and more accessible and interactive to the urban consumers. Although there are many players in the online grocery segment, but the segment is far from saturated yet.
Availability of Products - Most websites offer different types of grocery products which are not instantly available at the nearest vegetable vendor or under one roof. Toothpastes, snacks, diet food, chocolates, sweets, vegetables, fruits, cereals, rice and biscuits, different kinds of breads can be shopped under the same roof.
Ease of Payment – They offer discounts and a variety of payment methods using credit card, debit card and even cash on delivery. This makes it easier for the urban consumer to place a bulk order for an entire week or month at a single go.
Return Policy – Many web stores have the return policy, if consumers are not satisfied with the product or in case of damage to the product while delivery. This gives consumers more assurance to buy online.
At the door step - The online grocery stores are open at all times through the day and the order can be placed as late as midnight just before going to sleep! Convenient delivery times can be chosen by the customer according to their routine.
Attractive Deals - Many websites also offer the use of coupon codes and allot reward points to the customer for their further use. All these facilities and deals can be very attractive to the consumer.
Hassle Free – This is the major reason for the growing popularity of virtual grocery stores in India. It is usually crowded and often a cumbersome process to purchase the grocery at the local vendor shops in the scorching sun. Also, convenience stores like D-Mart or Big Bazaar have long queues and waiting time which can be quite irking to the consumers.
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