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Look Before You Buy: Why Online Reviews Are Important For Your Business

Sep 13th 2014 at 3:42 AM

The boost in technology and the dawn of Smartphones have encouraged the era of smarter consumers. Would you purchase a product like the Infant Optics DXR-8 without recommendations? Before the purchase of products or services, individuals acquire complete information and insight on all aspects of the features and benefits. Online reviews now play a crucial role for the promotion and sale of a business’s product or service.

From this, the question arises: How seriously do consumers take online reviews? And more importantly, what does this mean for your business?

1. Your Target Market Is Viewing Reviews Before Purchase!

The answer to the prevailing question on whether people actually take reviews seriously, is a resounding yes! According to a survey conducted by Ipsos Open Thinking Exchange (OTX), about 78% of online Americans between the ages of 18-64 agree that online reviews help them decide whether or not to purchase a product.

2. Third Party Endorsement Is More Beneficial

You may have the best product in the market. However, positioning your own offering as the “best family tents for camping” will have much less of an impact, as compared to a reliable third party company or another source that would endorse that claim. People are generally wary of sales companies, and view marketing campaigns as a simple selling strategy that doesn’t focus on true value for customers. This is the reason why most people turn to online reviews to get free unbiased feedback on the product.

3. Online Reviews Helps With Higher Ranking On Search Engines

When real customers talk about your products or services, Google and other major search engines take notice. The buzz created by the online community is picked up by the tech giant’s search algorithm.

What You Can Do…

Word of mouth is a powerful thing. In order to make sure that your product or service is talked about to create that publicity, you will need to encourage online review sites to feature your product. The genuine feedback generated from there is perhaps one of the best selling strategies your company can develop.

Some Of The Best Customer Reviews On Equipments & Gadgets Are Right Here…

Don’t just buy! Check out what people are saying…

Sizzling Reviews is an online product consumer reviews base, which provides information on kitchen equipment and appliances, holiday products, electronic gadgets, home security systems and much more. Furthermore, the products are rated by real customers to ensure individuals make the right purchase choice.

Website:

http://www.sizzlingreviews.com/

 

 

 

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