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promotional merchandise, promotional products, promotional items
Gloweasy Promotions | Gloweasy

How stationary products are used for brand merchandising?

Dec 22nd 2015 at 11:30 PM

Today, marketing gurus all over the world are more stressing on promotional merchandising and for that they are using different techniques and strategies. In this highly competitive market, everyone needs a special attention to their products and services and for that they need to prepare a great marketing campaign. The marketing campaign should be more focused on the needs and utilities of the consumers. Over the years, promotional merchandise seems to be the right strategy and marketing mix used by the many markets for product promotions.


What exactly is promotional merchandising?

Before knowing much about the stationery merchandising, it is very important to know more about the promotional merchandising. There are certainly no limits for the product promotion and it depends on once financial capabilities and marketing budget that how much they can best utilize for promotional merchandising.


Promotional merchandising is simply promoting the particular brand or service to the potential buyers. These products could be anything like pen, paper, toy, t shirt or any other stuff. The recent studies show that promotional products are the best way for brand recall and helps company to increase their sales and revenue. Have you ever imagined that how many product names you usually came across in a day? Perhaps no one can answer this, but there are certainly some products that have become an integral part of our lives, because you often see these products in various forms in television, print ads or as promotional merchandise. Apart from this, consumers create a special bonding with a particular product for so many reasons. Of course, the product quality and durability is an important factor, but its promotion is also very important to grab the attention of the consumer.


What is the Stationery merchandising?

Stationery merchandising is considered one of the most effective platforms for promotional merchandising. There are various ways through which you can utilize the stationery products best for promoting your brand, product or a service. Some of the popular stationary merchandise stuffs are the pens, pencils, pen sets, notepads, registers, clip boards,


These are more or less the traditional modes of brand merchandising and these days the most popular stationary merchandise products are the USB drives or the memory sticks. People now often need to have a mobile device to carry their data and USB drives are quite popular. Almost all the processionals and students uses USB drives daily for the transfer of the data , therefore there is always great reach and visibility for brand promotion in the USB drives.



About the author:

This article is written by Simon Dutton who is the Managing Director of Gloweasy Promotions.  Gloweasy Promotions was formed in the year 2000 and won a Mid-Beds Innovation Award in 2004 for a unique invention, along with radio interviews, local media interest and TV interest and had numerous local business articles.`

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