Haier continued its expansion into other international markets as well. Production facilities were constructed in Pakistan in 2002 and Jordan in 2003, greatly strengthening its position in the Middle East market. In Africa, Haier has plants in five countries: Tunisia, Nigeria, Egypt, Algeria and South Africa. The company also purchased a factory in Italy, as part of its continued drive into the European market. Haier has been successful in placing its products in most major European retail chains, either under its own brand or under OEM agreements with foreign partners. Currently Haier has entered into a joint venture agreement with the government of Venezuela and long queues to get the extremely cheap imported goods have been reported in every major Venezuelan city at the Government stores "Abastos Bicentenario". Haier HLP21N
Haier Appliances (India) P. Ltd initiated its commercial operations in January 2004. It is known for its launch of BMR technology for the first time in India followed by the Double Drive which was a patented technology. To reiterate the company’s plans to further strengthen and consolidate the brand image in India, Haier unveiled a Brand campaign titled “You Inspire Us” in the beginning of 2010. The campaign was a tribute to the wealth of knowledge that the Indian consumer possesses which has inspired many technological and innovative changes in the products to suite the consumer needs and preferences. It was also listed among the top 20 most trusted brands in India by The Brand Trust Report, a study conducted by Trust Research Advisory.