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Ensuring That Your Custom Made Conference Bags Will Be Used

Jun 19th 2015 at 3:43 AM

Businesses of all shapes and sizes will benefit from the addition of custom made bags, whether they sell physical products that customers need to somehow get home or they plan to hand out marketing material at a tradeshow. In this article, we have decided to focus on promotional conference bags – in particular, how you can ensure that recipients will use them long after the tradeshow or fair is over. There are a number of ways to achieve this:

  • Ensure that they have a stylish and up-to-date design
    No one wants a bag that looks ugly or outdated, which is why it is important that you pay attention to current trends. Whilst no one expects you to go with a designer look, it is expected that you have taken care in your design choices. Ensure that the colours are attractive – chocolate brown can be lovely, whereas a murky brown is not appealing at all.

  • Ensure that they are made from quality materials
    This is incredibly important for custom made bags, as subpar materials that a heavy or sharp object immediately go through is unlikely to be used again. If your budget doesn’t allow for leather and other more durable materials, consider affordable cottons and plastics. Even paper can be reinforced to ensure that it isn’t easily damaged.

  • Ensure that they include useful features and add-ons
    There is a whole range of features and add-ons that can be used to make your bag more attractive to the recipient. Some of these include special compartments (for business cards, laptops and so on), detachable straps, built-in headphone ports, and drink bottle holders. Give the recipient a reason to use your bag over someone else’s.

  • Ensure that your logo is prominent without tackiness
    Whilst we understand that the sole purpose of the promotional conference bag is to advertise your brand, it is important to do so subtly if you want to ensure it is reused in the future. A logo that sticks out like a sore thumb, for example, isn’t very aesthetically appealing, whilst a bunch of faded logos repeated over and over is.

  • Ensure that they perform a valuable function
    With a wide range of different bags to choose from – including backpacks, sports duffels, luggage and totes – it is important that you choose one that will provide the recipient with a valuable function. Can it be folded up and kept in your purse for groceries? Can it be used to carry your laptop between meetings? This will ensure it is reused.

If you are in the process of ordering some custom made bags, we hope that you find the above list of tips useful in ensuring that they are used by recipients again and again. The next time you place an order for promotional conference bags, keep each of the above points in mind to ensure their success. Failing to take even one of them into account could lead to the bag being thrown into the rubbish on the way out of the tradeshow.

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