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Ratna Sehgal | Nazraana

A Wedding to Remember…

Jan 23rd 2014 at 9:18 PM

The ensuing wedding season is seeing a boom in the diamond bridal jewellery segment. The diamond jewellery market in India is valued at Rs 25,000 crore and is witnessing a rise in sales because of the wedding season. India is rapidly developing into a consumer market for diamond jewellery especially bridal jewellery. Market research indicates that the Indian bridal market is huge and offers an ideal platform for innovation and design because of the perennial weddings in India. Since the Indian bridal market is huge, it offers an ideal opportunity to provide fashion jewellery as gifts, beyond the traditional set pieces.

A lot of jewellery brands have launched innovative marketing initiatives focused on the Indian bridal occasion. Diamond jewellery accessories, along with pieces, have always done well during the bridal occasion in India. Bridal diamond jewellery brings glitter and eternity to your wedding – timeless bridal jewellery pieces in the form of beautiful engagement rings, wedding ring sets and wedding party gifts will never be out of fashion. They are the safest things to buy, secure, and also affordable.

All eyes are always on a bride’s sets and she experiences the most enchanting feeling in her jewellery. Exquisite diamond jewellery speaks the language of love and also looks elegant and attractive on a bride. The wedding day undoubtedly has to be one of the most important days of a woman's life and every woman would want to look the best on that day. The unique and exquisitely crafted rings in the Bridal Collection celebrate love. Some great diamond engagement rings come in vintage and unique styles, and are just perfect wedding bands for him and her. Also diamond neck piece, earrings, bracelets, and other pieces for the vivacious bride!

Once almost exclusively ruled by gold, the bridal market—which accounts for some 80 percent of the Indian jewellery market—lately has been infiltrated by more diamond jewellery. The bridal diamond jewellery consists of the most exceptional diamonds which are selected from the rarest of the rare. Each diamond is carefully crafted by a master craftsman and most of the wedding jewellery is inspired by vintage glamour and romance. There are beautiful necklaces for special occasions and modern classics for everyday.

Indian Bridal Jewellery

Bridal jewellery comprises bangles, earrings and rings, which enhance the beauty of the bride. Whatever it is, quality stands as paramount importance and a diamond jewellery piece is available in various designs that are latest in the fashion arena.

The trousseau of a bride is incomplete without diamond jewellery and these accounts for over 10% of the Indian jewellery market. These beautifully designed and well developed jewellery is a very important part of the overall appearance of the Indian bride. Since the time rings were introduced as a major component of the wedding ceremony, jewellery market has grown more than 78% because of the engagement rings sold which contain diamonds.

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