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A revolution in running shoes – Nike Air Max

Jan 10th 2015 at 1:43 AM

In the year 1987, one Mr. Tinker Hatfield first designed the Nike Air Max 90, also called the Air Max III Original. It is indeed surprising to note that Mr. Hatfield actually started off as an architect for Nike, responsible for designing their stores and offices too. This particular shoe has a big cushion made of air, at the heel level. The Nike Air Max has many models and some of them are the Air Max2, Air Max Cushioning, Tuned Air and Tube Air. The highlight of these shoes is the cushion that the air pockets offer to the person using the shoes.

These shoes were made exclusively for the purpose of running; consisting of an air pressured flexible bag. These air pouches or flexible, yet, tough bags are found in the mid-sole section of the shoes. They are found in the area of the heel and forefoot, usually. They work to help and reduce the impact on the legs, while running. During the time of impact, these air pouches contract and thus help lessen the force of the footfall. Once the foot is lifted, again the air pouch expands and regains its original shape, preparing itself for the subsequent impacts. These features are available in the Nike Air Max 90 USA, Nike Air Max 90 EM and the Nike Air Max 90 women too.

Some of the benefits of these shoes have been discussed below:

They are lightweight and thus the runner finds it much easier to run with them, improving their performance and also allowing the runner to exercise with the least energy expenditure. They are light because the usual heavy midsole material is replaced by the air pouches. They also cater to specific needs; Nike Air cushioning is made exclusively for athletes. It allows the athletes to reach maximum speed in professional running. Nike Air Max 90 womens shoes are now widely used in sport like badminton and basketball. The air cushioning of the Air Max ensures that structures of the foot like the bones, ligaments and tendons are adequately protected during every impact of the foot with the ground.

Another advanced model of the Air Max is the Nike Air Max 90 EM, which has a perfect fit, with maximum comfort owing to the presence of three midsole cushioning. Another significant attraction of the Nike Air Max 90 EM is that it can be customized to the needs of the customer.

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