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Sonal Bisht | sonalbisht

3 Phases Of The Modern Furniture Shopping Online

Jul 15th 2015 at 11:52 PM

To understand contemporary furniture buying, I am going to explained 3 phases which are Browsing Websites, Researching And Placing Order, in this post.

Phase 1: Browsing Sites

According to a research, more than 75% of buyers use the Internet for browsing, and what products they see during browsing will be entrenched in their minds and they go after them through the rest of their buying process. In addition, it is extremely vital for the best home furniture online India store owners to be visible online 24 hours, and ensure that what they show is beautiful and draws a desire to explore more. Online stores have about 20 to 30 seconds to make a positive impression on their site visitors; otherwise they will leave the site with a single click. So, it is very important to sink a hook into them fast to increase the probability of staying on your website to explore further.

Phase 2: Research

Once the browsing finished, the purchaser will start to research options like colors, dimension and many more. The internet plays a vital role during this stage and about 85% of shoppers will check and compare product prices with all the information online. However, if you want to make sure that buyers can have all of their questions answered, retailers need to incorporate smart tools on your website. Online furniture retailers can engage their site visitors during this phase by helping them to know what they are looking for, and it will boost their emotional investment in the process, and making them less likely to leave your website.

Phase 3: Placing Order

When it comes to placing buying order online, most of the buyers still want to touch the furniture before they commit to purchase it. This is the prime reason that about 90% of real conversion from buyer to shopper happens in a brick & mortar store. However, the challenge at this point is to bring a great experience to your buyers when they shift from the online process to the physical store and they must experience the move like a flawless flow.


To have the Cylindo Room Planner available in-store is one way to do this as it lets them to log in to their profile and draw out the furniture design they have been working on. After that, they can see the design on their computer or laptop screen and the actual furniture in the store. In addition, customers can make changes to the design according to their favorite and the final result in an attractive and pleasant home.

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