The Importance of Focus (And Finding Yours)

Aug 19th 2010 at 4:20 AM

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"Nothing is as simple as we hope it will be." ~ Jim Horning

One of the biggest challenges I often face with learning about Internet Business is keeping my focus. As a newbie, I find the amount of information that is presented to me daily and the various arenas I visit to seek out new ideas can often be overwhelming. Add to this the fact that I have always been a multi-tasker. I think when you become a Mom it is a divine requirement handed down from the universe and once you learn it you tend to integrate it into everything. Why just wash dishes when you can wash dishes, cook dinner, and listen to your eight year old recite spelling words? I can hear my Mother laughing.

So when it came to learning about Internet Business I began to follow the same habit. I would read on every subject, follow every link, listen to every podcast, and absorb as much as I could on every Internet Business model out there. I was following 5,000+ people on Twitter (big mistake) and had added so many friends to my FaceBook account that the term Friend completely lost it's meaning even in a Social Networking sense. Trust me when I say at the end of the day your head is spinning and by the time you actually sit down and attempt to go to work, you are paralyzed! Should you write a blog or an eBook? Do I start a website or learn about AdSense? Should I order this product or join a forum?

If you try to do everything at once you will successfully arrive NOWHERE FAST.

It was only of recent that I have started to understand the absolute necessity of focus in Internet Business. It is ESPECIALLY important to stay focused when you are still working full time (like me) and only have a limited amount of hours to dedicate to your Internet Business. The Internet, as we know, is still in it's infancy and yet even now the amount of information available to us is enormous and scattered. In order to move from analysis paralysis and into action we have to find our focus. This is not to say that you should not take the time to learn and seek information. I just recommend that when you find a subject that interests you, keep your learning focused to that one item and learn it until you feel confident that you fully understand it. Then, move on to the next.

Here are some steps you can take to get and stay focused as you begin to grow your Internet Business.

Begin with the end in mind. In other words, know what it is you are trying to accomplish. This does not always have to be the BIG picture (although you should have that in mind). Just think about what you want to accomplish today and then think of three immediate actions that can do to get you there. For instance, if your end goal is to start a blog you should focus your action toward that intended target until you reach it. Some examples of immediate actions you could take for this goal might be: Sign up to WordPress, Learn the program, and set up your profile.

Write it down! This was a hard one for me because I always thought I had a mind like a steel trap and, therefore, never needed to write it down. But there are two things that happen when you start writing things down. First, something in your thinking changes when you take a thought from just hanging around in your head and actually put it on paper. I don't know the psychology behind it, all I know is there is something in our subconscious mind that gives more importance to something once we write it down. Second, you are less likely to get distracted from your goal. If you rely on all the things floating around in your brain then you will just keep shuffling them around like a deck of cards and picking them out randomly as they come to the forefront.

Keep it simple. Don't make your daily TTD (Things To Do) list so long that you will never complete it. Only you know your pace so keep your action items digestible. There is a great sense of accomplishment when you actually get through your TTD list but you will never accomplish this if it has everything on it. So make it manageable. You can always make a second list if you are feeling particularly productive that day. =)

Find and Use Tools to Help You Get Focused. There are some really great tools out there that can help you with time management and goal achievement. Just don't take valuable time away from your end goal getting caught up in researching 100 tools to get yourself there. Often the basics work just as good. So think legal pad and pen to start.

Once I started to get focused I noticed I was able to accomplish much more in the limited time I had. Make a plan and stick to it. You will be moving forward with focus and your business will start to excel.


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