I’ve had a really slow couple of weeks. I went from getting referrals and signups almost daily to going days with one here and there. Many factors contributed to this “slump” as I like to call it. We had a storm on a Monday that knocked out the cable and internet. It took 3 days for a technician to come out and restore service. I don’t have any other way to conduct my business except for my PC. Therefore, that was literally 3 days that I was unable to do any marketing online. And we all know or should know how important that is.
By the time he made it out on Thursday and got everything working properly, the work week was basically over.
In my experience Thursday through Sunday are the worst days for internet marketing. Especially in the summer time. The kids are out of school, the weather is nice, people are doing things with their families and definitely not working in front of a computer somewhere. So finally getting things back up and running on a Thursday evening certainly didn’t help my plight to bounce back from a frustrating week. But here’s where the scales tipped in my favor.
One thing I have come to realize is that Life Happens. Sometimes things occur that we simply have no control over. But how you choose to handle those things makes all the difference in the world. Sure, I could have chosen to wallow in the fact that I was not able to get online to post my ads, blogs, articles, etc. But instead, I chose to make the best of my downtime by doing things that I sometimes lack the time to do when I am up and running. Things like creating new blogs and articles. Fresh content is so important when using blogs and articles to brand yourself. Yet, with so many other things going on in my life and in my business, I don’t create fresh content as often as I should. And when I do write, because of my passion for it, my motivation level stays up because I love and believe so much in what I am doing.
Everyone should find out what motivates them, I mean REALLY motivates them in this business. Then they should hone in on that to keep them going when times get rough or when things seem to slow down. The ability to keep one’s own self motivated is a strength that is very much a part of one’s success online.
Copyright 2010 by Lisa Washington