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Spiritual Business- The new area of focus!
Spirituality is the new focus area. People are becoming aware and realising that there is more to life than materialistic possessions. There is a deep craving and need growing in people to understand what life is all about, what the purpose of life is and how to find true happiness and peace. Stress levels are on a rise. Life has become too hectic and tiring. It is becoming a challenge to find the balance between work and personal life. This phenomenon is happening worldwide. People are restless and turning towards spirituality to find answers. Spirituality is different from religion. It is a way of life. It is a search for meaning in life and finding or accepting our connection to the divine. Spirituality is an inner journey for better understanding of our own self and of others and realising that we all are connected at a deeper or soul level. It is more individualistic and has no specific rules or ways to follow. Every person has different ways to understand life and finding its meaning. We all go through different experiences in life which help in our spiritual growth.
We always had spiritual leaders who guided us and shared the sacred knowledge about life, like Buddha, Jesus, Krishna, etc. The knowledge was shared freely and without any discrimination. Even today, the teachings of these great masters are followed and read by millions. The knowledge they shared so many years ago, is still relevant today.
As more and more people are getting drawn towards spirituality to find meaning, happiness and purpose in life; spirituality has become a big business. It is a multi - million dollar industry. There are many spiritual gurus whom people look up to for guidance. People are practicing yoga, meditation, reiki, etc. Commercialization of spirituality has its side effects too. If it is just aimed at making money and earning profits it can leave people more disillusioned and confused.
Big money is made in Spiritual Business today. There are “Commercial Spiritual Gurus”. They have a huge number of followers and enjoy the fame and popularity like a big movie star. People attend their seminars/ workshops in large numbers. These gurus work on creating the right image or persona to attract and influence people. They have huge ashrams and healing centers where various services are offered at a price. They operate like any professional organization and have teams of experts working for them. Many of these gurus are not at all spiritual and indulge in the comforts of materialistic life, luxury and money. Time and again we also hear about many crimes and illegal activities done by these so called. People follow these gurus blindly as somewhere they are ignorant. These people are great talkers and can move the audience with their words. They know their audience well and say the things which resonate with the psyche of the people. But there are genuine gurus also who have real knowledge. So it is up to the individual’s discretion that who he or she wants to follow or believe in.
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