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Intense Desire and Unstoppable Persistence Equals Accomplishment

Jan 9th 2011 at 4:11 PM

Copyright © Mike Johnston

What it Means to Cultivate Intense Desire

Have you ever wanted something so bad that nothing could stop you from getting it? More than likely you've had that experience. For those who accomplish all they set out to do such traits are clearly evident and exercised.

Burning desire is not a hope and it’s not a wish. In the beginning it might have been a mere wish or hope, but over time it transcends into an intense desire. It’s a keen, pulsating desire, which transcends everything else. It’s a desire so intense that the thing desired is believed to have already been achieved. It's so intense that nothing will stop you from obtaining it.

Fulfilling your intense desire requires that you have a definite goal, coupled with exerting all your energy and will power to reach that goal. You won’t reach your burning desire in one day, so you’ll have to reach it with well-placed stepping stones. It's a process that goes something like this...

  • You think of an idea that leads to an intense desire
  • You get input from research and others to feed the desire
  • You put your plan into action
  • You evaluate the action taken and get more input
  • You refine the process to near perfection
  • You plan further steps and take more action

You can see that this process requires forethought and ingenuity. Clearly, this kind of desire is not driven by emotion and desperation. Couple these characteristics with persistence and you’re well on the way to getting what you want.

How to Cultivate Unstoppable Persistence

Now it’s time to cover persistence. What is it? Persistence is the ability to maintain action regardless of your feelings. You press on even when you feel like quitting. Persistence is a process, not a personal quality or mindset. It usually occurs in the thick of things, rather than in isolation. It is one of the most important ingredients for success, and nothing can take its place.

In order to cultivate unstoppable persistence, you have to know exactly what you want. As you take continuous action to fulfill your intense desire, persistence will move you forward. As you move closer to the prize, you’ll find that even the toughest obstacles cannot stop you from getting what you desire. Unstoppable persistence does not accept failure as an option. It motivates you to push on through mountain-like obstacles to success.

Intense Desire and Unstoppable Persistence Leads to a Huge Payoff

Sadly, there are many people who give up when the going gets tough. But spasmodic or occasional effort will never lead to real success. That’s where you need to be different. You must have an intense, burning desire coupled with unstoppable persistence in order to be a winner. There’s no substitute for that kind of mindset, and those who cultivate it will always come off a winner.

The kind of desire, determination and persistence needed can be well illustrated by a man who played quarterback in the National Football League (NFL) from 1956 to 1976. The quarterback’s name is Earl Morral, and his story proves what a person can accomplish with intense desire and unstoppable persistence.

Earl Morral played for twenty-one seasons and over that period of time he was traded to six different teams. During his first several years in the league he worked without distinction for four teams, playing back up for the most part to other quarterbacks. When he did start, he enjoyed some success, but winning was not the order of the day. However, that all changed in 1968.


Morral went to Baltimore in 1968 to fill in for an ailing John Unitas. It was at this time that Morral’s intense desire and unstoppable persistence began to see results. During the 1968 season Morral summoned up all his powers and enjoyed tremendous success. He enjoyed what many would consider a “career year.” He summoned up skills that many thought he had forgotten. He seemingly acquired skills that he never had. All of this led to Morral being named the MVP in the NFL in 1968. Morral led the Colts to a near perfect 13 wins and 1 loss. They went on to win the NFL Championship 34-0 over the Cleveland Browns.


However, when the mighty Colts faced the New York Jets in Super Bowl III, they were defeated by a score of 16-7. Though it was a disappointing end for Morral, he never lost his burning desire and persistence.


A couple of years later in Super Bowl V Morral was again called on to replace an injured John Unitas. Likely, he thought back to Superbowl III when he crumbled under the charge of the New York Jets. But if he did think back to that temporary failure it was not evident on that day. He indeed proved to be a steady commander who showed what it means to exercise burning desire coupled with unstoppable persistence. Morral led the Colts to a dramatic victory. They won the game with a last second field goal by Jim O’Brian. Morral received his ring for Superbowl V. Burning desire and persistence led to accomplishing the reward. But he didn’t stop there. He continued to exercise intense desire and unstoppable persistence.


After his success with the Baltimore Colts, Morral was traded to the Miami Dolphins. In week 5 of the 1972 regular season starting quarterback Bob Griese went down with a severe ankle injury. Backup quarterback Earl Morral came into the void left by Griese and directed the Dolphins to perfection. They won all their regular season games to go 14-0. Ultimately, Miami went to Superbowl VII and defeated the Washington Redskins, thus completing a perfect 17-0 season. Though Morral was replaced for the playoffs by a healthy Bob Griese, it’s evident that he never lost his intense desire and unstoppable persistence that led to the huge payoff.


The story of Earl Morral clearly shows that anyone who is determined to succeed can do so with a burning desire coupled with unstoppable persistence. Though he suffered temporary defeat, he never gave up. Ultimately he enjoyed one of the best careers a player could have hoped for. Enjoying success on top of success is possible for those who cultivate an intense desire and an unstoppable persistence that never gives up.

You too Can Receive the Big Payoff

If like Earl Morral you exercise intense desire and unstoppable persistence, you’ll receive the reward you’re seeking. So keep the fire burning! When you get there, basking in the glow of success, you’ll be glad that you persisted in the thing intensely desired.

Please to comment
Jan 20th 2011 at 7:31 AM by fredds
A great and inspiring article. I like it a lot. I've shared it with others right away.
Jan 16th 2011 at 5:20 PM by 4SFI
I like this.

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