Amber King | ambrking
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3 years ago

Improve Your Telemarketing Skills with these Tips

Nov 7th 2011 at 9:46 PM

Telemarketing is actually a challenging job which involves constant rejection. A caveat: Never take rejections personally. Remember, it’s not about you. A proficient telemarketing skills is needed to be an effective telemarketer.

Before actually dialing a phone, are you really prepared? Preparation is crucial in generating quality leads. If you already know what to say, the conversation will simply flow smoothly. Organizing is also an essential element in the process of preparation. It would be extremely helpful in having your leads organized so that you know who you’ll call next and what time to call. Not to mention that having an extensive product knowledge and familiarity will allow you to respond confidently to any inquiry your prospect may throw at you.

Another great skill in telemarketing that you need to nurture is being able to ask qualifying questions, utilizing strategic pauses and actively listening to the prospect. Questions are applied in order to qualify those prospects which meet specified criteria and would most likely say yes. The central benefit is that valuable time is not wasted for any unqualified prospects. While active listening allows you to recognize and identify several buying indications and know the needs and concerns of the prospects.

And of course, you have to be enthusiastic and optimistic as well. If you exude a bright and warm disposition on the phone, then it will naturally come across in your voice. On the other side of the coin, if you sound boring, arrogant and pessimistic over the phone, then you have already failed in drawing the prospects for appointment setting. Who would want to deal with a negative person anyway? Remember that enthusiasm is infectious and excitement sells.

Using these tips consistently and enhancing your telemarketing skills will enable you to achieve your goals and be more successful in your telemarketing campaign.

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