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Business Management
Daniel Wallace | DanielWallace

Daniel Wallace Harvard grad

Jan 14th 2015 at 6:57 AM

7 Simple Steps to Start Digital Media Advertising Agency

Digita Media

Online businesses have started growing and generating revenues for their owners and all small to big businesses have realized the importance of digital world and the benefits of advertising through digital media agencies have already been recognized by creative directors and advertising executives and many of them have also started their own digital media departments and agencies to meet the challenges of current marketing and advertising requirements. This article can be very helpful for you to achieve your unique place in digital media advertising business.

Step # 1: Create Your Presence on Social Networks

As a first step towards your goal, start creating your unique presence on all popular social media networking websites. The majority of business owners prefer hiring the services of those advertising agencies which have created their presence of social networks. Spend proper time and ensure that you have various clients, applicants and contacts to be shown on your page as the sign of increasing popularity of your agency.
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Step # 2: Arrange Computer & Other Equipments

Allocate a portion to be used as web studio within your office for working on live feeds and videos. It is better to create a neutral background for you where you can have a computer system along with internet camera and other necessary equipment to work on testimonials and video projects.

Step # 3: Hire Professional Writers & Designers

If you can afford to hire writers and designers, it will be great as you will not have to outsource the work which often costs a lot and greatly minimizes your revenues. In initial months of setting up your agency, you can hire services of freelancers who can work on your behalf from their homes.

Step # 4: Set Up Policies & Procedures

Set up policies and procedures to run your business and all your staff members should be given training to understand and follow all the rules. Make your staff realize the importance of your agency as it is their own.

Step # 5: Get Small Projects on Experimental Basis

You should also try to get small projects from small organizations, business owners and local politicians and if you are successful in getting such projects, it will be really helpful to support your agency.

Step # 6: Involve with High Profile Businesses

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When you have proper experience of working and surety about your success, you should now try to get projects from high profile individuals and businesses and if you are able to find just a few projects, this will be greatly helpful to grow your business further.

Step # 7: Advertise Your Own Agency

When you have created a good running set up for your business, advertise your agency and here you need to utilize all your skills and talent in the field of digital media advertisement. You should also learn from the experiences of others such as Harvard grad CEO Daniel Wallace who started from scratch and now is running his own successful agency.

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