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Cranberry Networks’ Wireless Management Solutions Used Worldwide

Feb 13th 2014 at 1:29 AM

Cranberry Networks, a Silicon Valley company, had been at the forefront of the revolution in wireless management for long thanks to the many high quality products it offered at affordable prices. The company burst into the US and South American markets with its cloud enabled wireless solutions and built enviable market share. However, the company had also made a successful foray into new markets in Asia where it already had manufacturing units. The person responsible for this thrust was Vince Thadani, a long time entrepreneur in the IT and finance industries with an enviable track record in management and marketing.

The demand for high quality wireless products had been growing at a steady pace and companies who occupy this space had to offer an ever increasing range of products such as routers, wireless cards, controllers and access points to meet the demand. It is no exaggeration to say that wireless technology had taken the business world by storm. Businesses of all sizes were switching from LAN technology to wireless management which offers numerous advantages whilst occupying very little space.

Cranberry Networks was already very successful at building its reputation in this industry and its entry into the Asian market was naturally viewed with a great deal of enthusiasm. After all, space is definitely at a premium in this part of the world and the flexibility and security offered by high quality wireless networks are greatly appreciated here. The products were offered at very affordable prices as well since the Asian market has long been known to be extremely price sensitive.

As a person of Asian origin but with educational and work experience that spans countries in Europe and North America, Vince Thadani was the right person to spearhead Cranberry Network’s entry into the highly competitive Asian market. His educational was obtained at the School of Business, Indiana State University, followed by a stint at the Schiller International University, London and after that the Canadian Academy located in Kobe, Japan.

Vince Thadani put a great deal of effort on ensuring customer satisfaction and there was no doubt about his being the right person to take Cranberry Networks into the Asian market. It certainly helped that he possessed excellent contacts in the area in addition to a good understanding of what the market required. His fluency in Hindi and Japanese was also of great help to him, especially when it came to conducting highly complicated negotiations.

Thadani has long been an expert in the use of social media, search engine optimization (SEO) and search engine marketing (SEM) which he adds to the experience built over 20 years in marketing. His stint with Cranberry Networks eventually came to an end when he moved to take on other responsibilities.

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