Base SAS Course – Learn the Tool that is Driving Business Analytics into Newer Frontiers

May 19th 2015 at 4:49 AM

Often the question posed by those contemplating a Base SAS course is where business analytics is heading. Before answering that question, here is a little prelude. Business analytics is utilizing data to develop and drive business strategy. The exponential growth in data is providing numerous opportunities for companies to make data-driven decisions. The use of cloud computing is making businesses incorporate data from disparate data sources. The end objective is simple – make comprehensive, insightful, and well-informed business decisions.

The move of business analytics from reporting to business intelligence

The era of business analytics being a practice to generate report has been taken over. The successor is a practice and methodology where algorithms make decisions. Supported by databases that deliver real-time information on the fly, business intelligence uses predictive modelling to assist in decision making. The combination of data, business intelligence, and statistical analysis enables decision making that is objective, economical and precise. Often, the best way to get started in this field from a career stand-point is through business analytics training.

Data is everywhere

Data generated in the business world is tripling every other year. Devices, machines, and social media generate the humongous amount of data. In the foreseeable future, data will continue to expand in depth and variety. There is demand for tools and professionals who can use these tools to leverage this data and apply business intelligence. Data warehousing paradigms have changed to accommodate transactional and non-traditional external data. Some examples of transactional data are web server logs, Internet clickstream data, social media activity reports, mobile phone data etc.

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