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The Incredible Story of iPhone Application Development in India
Amongst the greatest tech stories ever told in our country, the story of iPhone application development in India occupies a special place. When the iPhone was launched by Steve Jobs in 2007, the whole world watched in awe. As soon as the presentation was over, people came out in droves to buy this revolutionary new device that would change the lives of many through its breakthrough technology. They didn’t mind paying a big sum of money for the phone and the phone became a roaring success in many countries. Many countries, except India.
In India, people have always been obsessed with the price tag on things. A country dominated by the middle class section, they always want immense value for money. The iPhone, at that time, did not seem to present it to them. They did not have so much work on the go, they didn’t need to stay connected at all times with their colleagues and they certainly were not addicted to the internet, Gmail, Twitter, and Facebook. They did not read blogs all the time. WhatsApp was still in the making. There seemed to be not a single for the masses to ‘waste’ their hard-earned thousands on this precious little toy.
Fast forward to 2014, and things are exactly the opposite. They need 24x7 internet connectivity and a phone that means the world to them. They need to manage a lot of things at once and it definitely requires a phone that’s probably smarter than them. And above all, they have a never-ending thirst for apps of all kinds, be it productivity apps or games. iPhone, as is seen in many countries, is also seen as a luxury commodity here with immense productivity value and that is what makes it such an invaluable possession. It is associated with a certain level of status and class. However, there are increasingly more people who don’t mind splashing the cash on the beautiful device. This is how iPhone application development in India skyrocketed to mainstream popularity.
The biggest challenge of the iPhone came when Google launched its very own mobile operating system, Android, and marketed it with an intention to rule the roost. Every device manufacturer, big or small, was given the license to release their handset powered by Android. Smartphones became really cheap and came in countless varieties. Whereas there was just one latest iPhone model at a moment with just one specification, people could choose an Android model of any make, any specification, and any price. The number of applications for Android also increased and threatened to touch the millions of Apple iOS apps. But iPhone again emerged as a clear winner.
Numbers are not all that matter. Quality does. iPhones may be lesser in number, but their mobile applications provide a much more stable and secure experience. And they are still more in number than Android apps, albeit marginally. This is the biggest victory of iPhone application development in India. Even though there is a long way to go and a tough competitor to beat, it will always find a path to somehow emerge as the best.
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