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Changing Dynamic of Pet Ownership at the Heart of Pet Grooming Products Landscape

Feb 6th 2020 at 9:56 PM

The dynamics of pet ownership have changed perceptibly in numerous countries—and will continue to change in relation to demand for professional pet grooming services. Over the past few years, rise in pet parents and their changing lifestyle has remained at the center of the dynamics. Increased focus of pet lovers on the health of companion animals, particularly guardians of dogs and cats, has spurred consumer spending in tens of millions in established markets, notably in North America. A wide range of pet grooming products have seen demand among trained professionals and professional pet grooming salons. Trade shows form a vital facet of the evolving landscape in the pet grooming products. With time, pet ownerships and pet groomers will both grow hand-in-hand and will unlock new, lucrative prospects in the pet grooming products market.

With Spending on Pet Care Valued at Billions of Dollar Every Year, Market to Expand at Good Stead

Strides made in pet care market closely trail growth of the pet grooming products market. In developing and developed nations, pet grooming businesses are finding consumer spending at rapid pace. The need for routine pet care has catalyzed the demand for professional pet care, thereby propelling the expansion of the pet grooming products market. Growing numbers of companion animal health facilities are complementing the growth. The overall market is expected to garner CAGR of ~4.5% from 2019 to 2029. Rise in dogs ownership in several parts of the world is boosting the market.

A range of products that were once niche have found substantial markets among pet lovers. Pet owners have begun splurging on premium-priced shampoos and conditioners. Courtesy this: according to American Pet Products Manufacturers Association, pet guardians spent $5.4 billion on pet boarding and grooming services in 2017. Such trends are catalyzing the demand for premium pet grooming products in professional pet grooming services in numerous developing and developed nations.

Consumers are preferring offline channels such as supermarkets and hypermarkets to buy pet grooming products. Nevertheless, in recent times, online distribution channels have also gathered some steam among pet lovers.

Looks and Health of Pets Two Key Business Propositions Shaping Demands

Growing availability of medicated offerings especially for dogs is one of the promising category in the pet grooming products market. Further, pet owners have been meticulous about the health of their pets, and are looking toward professional services to ward off any disease risks arising out of ticks, fleas, and infections. The focus on basic hygiene needs for companion animals, notably dogs and cats, has propelled demands for pet grooming products. This means that the concerns of looks as well as health are business propositions for the growth in uptake of pet grooming products.

The demand dynamic is also shaped by the pet grooming becoming a viable job option. Pet owners are also seeking their services in competitions and fairs.

North America and Europe are key geographies in the pet grooming products market. These markets are not going at a lustrous year-over-year growth rate, but the revenues they are expected to contribute each year are sizable. The regional markets are thronged by globally prominent stalwarts, who are increasingly taking the path of mergers and acquisitions to consolidate their positions in the market. On the other hand, East Asia, and South Asia and Oceania are presenting sizable revenue prospects. A large chunk of the revenues in near future is likely to come from the rapidly swelling demands for pet grooming products in Japan and China.

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