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web design, web development, internet marketing
John | johnmn

Your Online Marketing Campaign: Take the Right Approach

Jun 30th 2014 at 8:25 AM

Today online marketing is a necessity for most businesses, because consumers search for most of the things they purchase online. But before investing money into a new (or your first) online marketing campaign, you should set some priorities, to achieve optimal results. Let’s dive in.

First, today consumers expect every business to have a website, (and not just a social media page.) People want to see a site that represents your organization and brand, a place they can quickly learn about your business’s products and services, 24-7. A business without a website will be viewed by consumers as not being “serious”.

Since the Internet is people’s first stop to find and learn about your business, this first impression is critical to your online marketing success. If you want potential customers to choose you over your competitor in their first encounter, make sure you position your business professionally through YOUR website, preferably a responsive website. A site that you have custom-designed for your unique business, a site that speaks to your customers in a way that only you can. If you have a business and have no website, your first priority is clear: get one.

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