Olivia Still | oliviastill

You Had Me at Hello: Visitor Engagement 101

Apr 29th 2015 at 10:17 AM

It’s really not a secret how important is to attract as many people as possible to your website. After all, more traffic leads to more potential leads. But just as simply attracting audience to your online presentation, it’s equally important to actually keep your potential customers there and prevent them of turning on to competition. Increased frequency in which your audience returns to your site generates, in addition, positive word-of-mouth and opens new possibilities for developing your business. If you are wondering what creates such loyalty from your potential clients, simple answer would be – the value you provide to them in return. So, let’s how to create that valuable content and make your site as sticky as possible:

Engage visitors with valuable content

We presume that you've heard about this one already but it can do no harm to hear it again – content is what attracts visitors to your website. Because of that, providing blog articles, tutorials and webinars creates mentioned value for your potential customers and will, in time, prove very beneficial. Keep these things in mind though:

1. Your content should be updated regularly: Not only it makes wonders for the SEO, it also prolongs the period of customer engagement. Without new content, people tend to lose interest rather quickly and to move on from your site.

2. Content you are providing should be aimed to specific audience: Chances of engaging visitors are smaller if you don't know what actually sparks their interest. Take the time to perform a survey or to talk with them face-to-face whenever you can.

3. Make your content educational: There is no better way to create a connection with someone than by offering that person solution to a problem she is facing.

Earn their trust

Strong online presence doesn’t necessarily mean that you will be recognized as a trustworthy source. Make the visitors of your site more comfortable by adding information about you: what’s your name and what is your expertise. Make the contact details such as an email address and phone number as visible as possible and always add privacy policy, where you will describe how you will use information obtained from people who convert.

Grab the visitor’s attention

It is in your best interest to make your website user-friendly and visually appealing as much as possible. You should present some images for your visitor to look at, but you have to be sure that overall presentation is not overwhelming and that every picture serves a clear defined purpose. Professional looking website makes a good use of color scheme and breaks text up into paragraphs to keep readers attention. It’s suffice to say that in the age where social media gained immense attention, every website should be and must be social-media-friendly and shareable. Your efforts to reach out to new customers and gain positive word-of-mouth should gain strong momentum this way.


These three make the bare bones of what makes your site engaging and appealing to visitors. Other possibilities are limited only by your imagination and creativity. With the attention span of average internet user growing shorter every day, be sure to be different and valuable enough to stand out of the crowd.

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