Got Pain? Why?

Why Sponsorship and Affiliations Matter

Aug 21st 2010 at 7:58 AM

Every company does it.  The company or business that tends to develop positive relationships with the widest spectrum of folks tends to last the longest.  In essence, it is basic diversification, or the age old adage, “don’t put all your eggs in one basket.”  This is not rocket science.  The problem in modern business formation is one of market penetration.  If you are a new dog on the block, you’ve not only got enemies already there, but more importantly, you have NO FRIENDS.

There is a distinction.

Friends, sponsors, affiliates, partners all work to some extent or another to help you help them or some such thing.  Enemies do not.

Whereas there are a plethora of reasons why new businesses fail (and I won’t repeat them here since most here have seen the lists), there are an equally large number of reasons why we succeed.  Chief however amongst them is developing quality partners, affiliates and the like.

Every year our company diversifies more and more.  Every year we grow our neighborhood friends.  Does yours?

In addition to the hundreds of racing programs that AMSOIL has become involved with, there are countless additional events and organizations with whom the company is becoming affiliated.

Whatever the category, from sports cars, hot rods and diesel trucks to boats and bikes, all have a strong following of enthusiasts. In 2008 AMSOIL initiated several new alliances to further share the benefits of AMSOIL lubricants and filters with these dedicated fans of performance and style. These relationships with respected organizations and events help the company to connect with a broad subculture of passionate car and truck enthusiasts.

Chief of these are the Mopar Muscle Engine Challenge, the Diesel Power Challenge, the Four Wheeler Top Truck Challenge and the National Street Rod Association.

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Please to comment
Aug 22nd 2010 at 5:11 AM by bnmarika1214
thank you :)
Aug 21st 2010 at 10:25 AM by onequartlow
LOL. Of course I do Soroya. Hope you're well!
Aug 21st 2010 at 9:35 AM by yhbecpublisher
Hello my old (length of time) friend. Great article and well put from the company's view point of why they do it and how it benefits the community at the same time!

:-D Soroya p.s. Do you remember the chat when you first asked me if I was a model and wanted to use a photo of me on your site? I still smile when I think about it.

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