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Why Having a Company Logo is Important

Jul 28th 2011 at 1:06 AM

The Internet is unanimously utilized by millions of company in the world as the most effective medium of advertisement. This, however, is a double-edged sword. While it may provide you massive exposure, it also opens up a highway that is filled with thousands and thousands of competitors. Thus, as an Internet marketer, how do you make your company stand out in this highway?


One way to make your business recognized in the Internet is to create a company logo. No matter what type of company you are in, a professionally designed, creative logo is essential. A logo speaks volumes about your business many times clearer than mere words. Right off the bat, it tells prospects if you are reliable. In other words, a logo shows how well you represent what your company is. And if nicely designed, you can most likely win the trust, confidence, and loyalty of your customers and prospects.


In Internet marketing, your logo is quite important. Without it, you do not have an identity, and its absence (or poor representation) will serious affect your marketing success.


1. Brand

When you put a logo in your website, you are actually attaching it to your company’s brand. When people see your logo, they automatically remember your website, business, product, service, or person running the business. For instance, what company comes in mind when you see a logo of an apple with a small section of the fruit missing? Right away, you can associate the logo with the American multinational computer and gadget designer Apple, Inc.


2. Explanation

As mentioned before, a logo speaks a lot about your company. It explains your products, services, scope, values, or industry. For instance, if your logo includes a green leaf or tree, then people may view your company as an entity that focuses on the environment. Gold-colored text may indicate that your company values the sophistication and luxury it provides to its clients. A globe included in your logo may mean that you are serving internationally.


3. Recognition

A logo makes it easier to imprint your company’s minds in the minds of your viewers. In recent scientific studies, people tend to better recall what they see rather than what they read. A company logo is also useful when your company has a long or tricky name.


4. Trust

Using a well-done logo across online networks (e.g., websites, social media sites, e-mail signature, etc.) earns your company the trust of your viewers and consumers. People appreciate it when everything is the same across the board. Therefore, it is essential to practice uniformity; using different logos in different sites will only confuse viewers, making it difficult for them to associate the different representations to your business.


5. High-value clients

Majority of high-value prospects prefer to transact business with well-established companies. A well-designed designed helps create the perception and image that your business is stable, committed, and professional.


6. Registration

Most government agencies and institutions that you need to approach in registering your business or granting a loan need your logo. Thus, a well-designed logo makes registering your business, complying with requirements, and getting a loan easier.


7. Attention

A beautifully designed logo attracts the attention of many viewers. People are inclined to appreciate creatively made logos. And remember, the more attention your company has, the better the chances you can get in closing deals and making sales.


Build up your logo now and make a name for yourself in the Internet.

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