Why am I successful at some programs, but not others?

Apr 24th 2011 at 2:48 PM

There are lots of articles out there about how to be successful at promoting programs and attracting referrals.  This is not one of them.

Instead, let's assume that you have some online marketing experience - and that you've been able to earn (some) income from a program or two.  BUT...you seem to be unable to replicate that success across other programs you've joined and promoted.

Here are a few potential culprits:

*  Some programs are simply more attractive than others.  It could be the product, fees, compensation model, or even the design of the referral pages.

*  The program may have aged.  It is a little tougher to attract new referrals into a program that has been around for 6 years versus 6 weeks.

*  Your downline is energized in one program - but not the other.  This could be as a result of the business model or several other factors I'll write about a little later.

*  Your advertising methods are effective for one program, but not the other.

*  You are not putting in the same level of enthusiastic effort across all programs - perhaps without even realizing it.


1.  If you find yourself saying, "But I'm doing the same things that have worked for my other programs," dig deeper.  You may find that you're not actually doing the same things.  Or you may find that doing the same things is exactly what's holding you back.

2.  Consult the experts.  If you are able to determine the top referrers in a program, see if they have a blog or some other means (e-mail) of contact.  Some may be responsive, others may not.  But if someone is in your upline, you can bet he/she has a vested interest in your success.

3.  Motivate your downline.  If you have a way to contact your referrals, let them know you're there and that you care.  Offer your assistance to help them build their own downlines.  Avoid pseudo-promotion of your other programs - offer genuine assistance.  Watch for the terms and conditions regarding what type of contact you can initiate through company mailers.

4.  Change your advertising tactics (wording).  One of your safelists may be most responsive to free offers, while another list tends to prefer premium programs.  Free is not always a selling point, and a fee or cost is not always a turn-off.

5.  Ask yourself, "Does this program really excite me?"  If you find that your enthusiasm for a particular program has waned, then re-evaluate your (level of) participation.  If your once active downline has suddenly slowed down, it is possible that many of your team members have also started feeling the same way.  It's up to you to decide whether to re-energize them or not (but never ignore a request for assistance from a downline team member if you are still enrolled in a program as their upline or sponsor).

6.  Pursue different referrals through different channels.  Inevitably, if you advertise the same way for every program, then you are exposing every opportunity to the exact same people!  Maybe a change is in order.  For example, when I promote a FREE PTC program like ClixSense http://www.clixsense.com/?3445590, I actually get good results using a different PTC program, such as Clixksia http://www.clicksia.com/index.php?ref=jdenslow - rather than a traffic exchange.  This is because the members of both programs are similar in what they are looking for.  I use traffic exchanges to promote other types of programs.

7.  It may be time to declare defeat.  I know this idea flies in the face of every person reading this article.  The very fact that you're here is proof that you are driven to succeed.  Taking no for an answer is not in your genes.  But you're also in pursuit of results.  By tying yourself to something that isn't working you're preventing yourself from moving on to a better pursuit; in essence, you're saying "no" to yourself.

Of course, there are other reasons why we might succeed in one program but not another.  I hope, however, that the information above helps you think differently and change those results, as well as your outlook.  Continue to fight the good fight - but make sure you're not just punching air.  Thanks for reading this article and have a great day!

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