What's All the Fuss About Attraction Marketing

Jul 9th 2010 at 7:37 PM

Attraction Marketing has been around for awhile now, but is the latest craze in the network marketing/MLM industry. However, it flies in the face of a lot of the "old-school" or traditional marketers, who tend to put more stock into the hard work of pursuing prospects instead of the other way around. Attraction Marketing is all about positioning yourself to have prospects come after you, as Mike Dillard would say, "with credit card in hand, ready to buy". But before we jump into Attraction Marketing, lets look at where we came from.

We are all aware of what Seth Godin calls "Interruption Marketing". We are confronted with it all day everyday, pretty much everywhere we go. We are interrupted by commercials on television or on the radio, when trying to enjoy our favorite programs. You get on a city bus, and there are generally advertisements alongside the outside of the bus, as well as all througout the interior. You're pitched products in the urinals of public restrooms, along the sides of building, on your grocery carts, public benches, airports, everywhere you go there are advertisements of some sort clamoring for our attention. If we didn't learn to block most of it out, we'd go crazy from all of the sensory input.

 In network marketing, it takes the form of cold-calling, or a lot of the spam that you get in your email inbox, promising you all kinds of riches if you join their program. Or maybe you've gotten a phone call from a friend you haven't seen or heard from in ages, and you're real flattered that they thought of you until they start trying to get you to come to a meeting to see this wonderful opportunity they came across. But in almost every case, they are pitching the idea of business ownership to people who have not expressed an interest in such.

Attraction marketing has its roots in yet another Seth Godin popularized term, "Permission-based marketing". According to Seth, this alternative to Interruption Marketing "offers the consumer an opportunity to volunteer to be marketed to", and by only talking to volunteers this "guarantees that consumers pay more attention to the marketing message".

Mike Dillard, with his book "Magnetic Sponsoring" took the idea of Attraction Marketing to a whole new level and created legions of adherents who  whole-heartedly embraced the ideas of Attraction Marketing. I mean, who would you rather talk to about your business, a potentially hostile stranger or somebody who is calling you because they are interested in your business or in something else you have to offer? The latter, I'm sure. Mike teaches you how to market yourself as opposed to a business or a product, since people tend to join people instead of businesses. He teaches you how to position yourself as a leader with something of value to offer to people. He introduces the concept of the 'funded proposal', where instead of pitching your business on the front-end you, you offer an inexpensive generic product to the prospect and to generate revenue to fund your advertising. He teaches you to first develop a relationship with the prospect, and THEN introduce your business after a relationship and TRUST is established. I highly recommend "Magnetic Sponsoring" to everyone who has a interest in marketing and/or sales, online and offline.

The founders of MyLeadSystemPro (MLSP), aka MLMLeadSystemPro, took these ideas and others and created the ideal automated Attraction Marketing system. MLSP is also the premier attraction marketing training system in the world. MLSP addresses the four major problems faced by network marketers, namely a lack of: leads, money, marketing training and duplication.

They address the lack of leads by teaching you a myriad of ways to generate tons of traffic to your website(s), including social marketing strategies, article, video, and search engine marketing strategies, to name a few. They address the problem of money by adopting Mike Dillard's funded proposal idea, and using a sales funnel that contains almost 20 marketing tools and affiliate programs (including Mike Dillard's "Magnetic Sponsoring") that one can market on the front-end to create immediate multiple income streams. They address the lack of training by teaching the lead generation strategies mentioned above, prospecting, closing sales, personal branding, how to position yourself as a leader, etc. It is truly a world-class internet marketing education. And finally,they address the lack of duplication by giving you an automated duplicatable system that basically allows you to create a serious web presence that attracts prospects to you in droves.

If you have any interest becoming a true marketing professional and attracting prospects to you, you owe it to yourself to checkout MLSP. As the great Jim Rohn once said, "Formal education will make you a living; self-education will make you a fortune." So you should really learn how to market. Learn how to work smart as well as hard, and I will see you at the top.

If you want to explode any home business and become a top sponsor, then you need to click:  MyLeadSystemPro to check out the automated marketing system that Reginald uses to generate multiple streams of income!

Reginald Liggins is the founder and co-author of

Reginald can be reached at
 I hope you enjoyed reading my Attraction Marketing Review article.

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