What To Look For In A Good SEO Company?

Jun 26th 2015 at 12:37 AM

Choosing an SEO company from among the numerous ones can be challenging and tricky. While there are ways to find an organization’s credibility, it’s important that the fundamental knowledge about how SEO operates is understood before screening a SEO company’s credibility. Once you have a fair idea of how SEO operates, here are a few things to consider:

Positive references and past successes – An experienced SEO company should be able to quantify their success, and demonstrate their ability to be able to improve and manage a client’s SEO and SERP rankings. A portfolio that exhibit’s the company’s clientele and the successful SEO that it has been able to perform is very important for establishing its credibility in the market.

Communication and customer service – Depending on the kind of communication and customer service that an SEO company is able to offer its clients at the early stage of the collaboration, the future results and outcomes can easily be gauged. Some examples would include taking weeks and months to respond to project update and progress mails, being impolite or overly defensive when performance related questions are asked, etc. Understand that SEO is a long term process, and that good relations with your SEO company is very important to be able to achieve the desired results.

Reports – Without documenting the progress, there is no other way that the benefits of SEO can be seen. Hence, it is of utmost importance that the SEO company you choose provides reports that track performance on a regular basis.  If the company fails to provide timely, hard data reports that show how the SEO is positively influencing your business, it proves that they are doing anything (white hat or black hat SEO) to get your business.

Willing to explain their plan of action – SEO is largely technical, and unless you’re an expert in it yourself, it can be very difficult to understand what the SEO company is doing to reach your goals. Hence, do a little research on what SEO is and how it can help businesses achieve their organizational goals so that you can ask the company for their plan of action. What the company tells you should align with what you’ve learned about through your research. If it doesn’t, the company should be able to explain you why it differs from what you’ve learned.

Clear price strategy that demonstrates value – When choosing an affordable website advertising company, it is essential that you understand it charges for the services it offers, and what you can expect. Also, you should be able to understand the ROI from the investment in SEO you’re making. Ask questions whenever in doubt, and ensure that there are no hidden charges or clauses in the agreements.

With these attributes taken care of, you’re association with the SEO company you’ve chosen should be smooth and beneficial.

Have thoughts and opinions to share? Feel free to post them in the comments below.


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