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What it takes to come up with great web content

Jul 15th 2015 at 1:23 AM

The phrase, ‘content is king’ might be a cliché, yet this cliché still holds true, as website visitors and search engines are always looking for content. Your website will rank on search engines better if you keep a steady flow of content. For this reason, content should not come as an afterthought; you need to consciously think about getting written content into your website regularly, along with any other media you post, such as pictures and videos. When site visitors get content to read on your website, you stand a better chance of turning them into customers. To generate great content, you have to follow certain rules. One of them is to think about the content you want to display on your website. Ask yourself: will it benefit anyone? Will it provide enough information? Will it persuade the reader to take the action I want? You are not just writing content just for the sake of it. Only display content on your website when you are absolutely sure it meets certain standards.

For content to be effective, it has to be written in a manner that is informal. Use of large words and jargon only serves to confuse the reader and quite frankly, it can be quite boring to read. Most rules you learnt in school about a well written piece do not apply when you are writing for a website. For instance, formal writing encourages using the passive voice but when writing web content, the active voice is preferred. Website visitors want to feel as though they are interacting with you when they are reading your content. If your articles are written in a stiff manner, site visitors will not feel much interaction. If you feel overwhelmed about having to generate content, you can hire a company for SEO services in Sydney that specialises in writing content that is informal and engaging.

As much as it’s important to be informal, you must be careful about your use of humour. What’s funny and what’s not funny could vary greatly from one person to another and from one culture to another. Even an innocent joke could be received badly and cause customers to flee from your site. In the competitive world of online business, it’s not impossible to lose a big portion of your customers, as they all know that there are many other options available. Further, for content to hold value in the eyes of customers, it must be informative. People want to know real facts about the products or services you are selling. If you hold back on giving them real facts and helpful information, they will go to another site. Lastly,proofread all content before posting to your website. If you don’t have good grammar, hire experts like SEO company, Australia to help. When you follow these rules, your website content will generate a lot of visitors for you.

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