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What is landing page optimization?

Jun 8th 2015 at 12:03 AM


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The importance of online marketing and SEO no longer needs to be discussed. Everything has gone online now and businesses don’t stand a chance if they do not have a high function online presence as well. But that is not enough because the competition is fierce especially online and so there needs to be a proper process for all the online marketing you do. SEO will help you get the traffic but if people do not stay and show interest in your products or services then how are you ever going to get sales? Let’s introduce the concept of landing page optimization right here. It simply means the process of improving a page that already exists in your website. The page people land at after clicking any link to your website is usually the home page and that is the landing page in this case. But all pages on your website should have different purposes and improving an already existing page depends on the purpose of your site’s page. The purposes can be like getting people to consume given information and / or to persuade people who land there to take certain actions you want as a business. Once your page has a purpose then it can act as a conversion tool. When people first land on your page then they don’t know what they will do until you feed them with information which helps them stay. A landing optimization company can help you achieve this goal and turn your website traffic into sales.

More on landing page optimization: Optimizing a page would require making changes to pages so as to make the information given on the page easier to grasp or create more chances of someone taking an action because of the information on the page. But how can you know on your own that the changes you made are good enough or not? This is why you need to hire professionals who will get split testing done to find out the best changes. Take help from a professional landing optimization company to get the best results.

What can be optimized on a landing page?

Simply, you optimize tests, videos, or images that people can read, hear, and see in website pages. And again giving each page a different purpose is very important. You need to work on what questions people getting there might have and get it answered for them on the page, and also guide them where to go next. People will likely stay more and take action of they are truly interested by what they see, hear or read. It is a very analytical and research-based job so better if you hire a professional landing optimization company for the job.

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