Elzbieta S | netvntrs

What Is Generation Jones?

Sep 22nd 2010 at 1:20 PM

Generation Jones, born 1954 to 1965, is a newer concept and name that represents the actual children of the sixties Jonesers were weaned on The Brady Bunch and Easy Bake Ovens and later were the teens of 70’s heavy metal, disco, punk and soul. The ones that missed Woodstock because it would have taken them way past their bedtimes.

They grew up watching The Brady Bunch, not Leave it to Beaver. Their attitudes were shaped more by Watergate than JFK. They remember gas lines, not Mustangs.

“We were given huge expectations during the '60s and confronted with a different reality in the '70s,” according to Mr. Pontell. “The generation came of age watching the slow sellout between the love fest of the '60s and the money grab of the '80s.”

Jonesers grew up along with America. They were children in the idealistic, childlike '60s, Mr. Pontell says, lost their innocence as they searched for identity in the '70s with Watergate, and “in early adulthood scrambled for the cash with everyone else in the '80s.” 

They inherited a good economy. But as they grew, that economy soured, spawning gas lines and a recession, and dashing hopes. Expectations were very high. Divorce and nontraditional families became more prevalent ie: Brady Bunch, Partridge Family.

After an idealistic start, cynicism set in as Jonesers watched their elders sell out and toss aside commitments, to marriage and social change. Jonesers grew into a practical bunch longing for the love and the better world they were once promised. 

Themes reverberate in Joneser songs and movies. Ex: Gary Wright's Dream Weaver, Bruce Springsteen's Hungry Heart, U2's Still Haven't Found What I'm Looking For. Movies: Fame, St. Elmo's Fire and Sleepless in Seattle.

Generation Jones makes up the largest group which previously were known as Baby Boomers. The importance of Generation Jones can’t be underestimated. They were the early computer pioneers that includes people like Steve Jobs and Bill Gates. They have a strong tendency to influence elections and are an extremely valuable market group to advertisers. About a third of Internet users are Generation Jones members. Major corporations and corporate structures today are due to Gen Jones members.

Origin: Jonathan Pontell - Book, Generation Jones

A Generation Jones quiz

If you know that the first video that aired on MTV was the Buggles' “Video Killed the    Radio Star,” you may be a member of Generation Jones. What else do you remember?


1. The classic mall of Jonesers 1980s culture — first made famous as the epicenter of “Valley Girls,” then featured in the movie Fast Times at Ridgemont High — shut down in 1999. What was its name?

2. The Big Three of our mid-1980's music culture were all born in 1958. Name them.

3. One song overwhelmingly ended the most high school dances across America in the 70's. Name that tune.

4. What did Joneser Brooke Shields have between her and her Calvins?

5. Yeah, Jonesers were the “Sweathogs” of Welcome Back Kotter. How many do you remember?

6. What rumor about Mikey (from Life cereal adds) fizzed among Jonesers in the 1970s?

7. We were the first generation of kids with video games. What was the beloved original?

8. A Joneser played the title role in the made-for-TV movie, The Boy in the Plastic Bubble? Who was he?

9. Three movies with ensemble generational casts were released at the same time in the mid-1980s. The Big Chill for Boomers, The Breakfast Club for Xers. Which one for Jonesers?

10. Which actress in what movie inspired the “torn sweatshirt/bare shoulder/leg warmer” look among Jonesers in the 1980s?

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