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What Exactly Is PLR? (Private Label Rights)
You would have seen a huge revolution in product creation since PLR burst onto the scene and became especially huge during the past few years. But what exactly is PLR?
You no doubt you've heard that phrase touted about the internet before and without boring you with a long explanation, PLR is simply Private Label Rights.
Private Label Rights is basically a piece of original work, i.e. a digital product such as a report, e-book, a transcript, an MP3 recording, video, article, etc created by an author who has given full consent for others to use his/her work for themselves.
Whoever buys or receives this PLR piece of work can then alter or re-edit the information and place their name as the creator of the product without actually writing it from scratch themselves.
Why would the creator of the PLR consent to give away full rights to their piece of work? They can usually sell their work on the front end and if it’s quality will keep people coming back for more. There is no shortage of people willing to pay for quality PLR as it's a convenient way to get products out there faster without having to do all the research and leg work of creating the product from start to finish themselves.
Not All PLR Is Created Equally
Before purchasing PLR, check the rights you are buying, make sure your operate within the rights terms of conditions
Some may be plain PLR which means you have to respect and adhere to the wishes of the author, there are still terms and conditions attached to their body of work that must be abided by and you will usually find this tucked away within a “Rights” word document, there you will find the stipulations on what you can and cannot do with the content. In certain instances you may not be able to give it away for free or sell them on auction sites. Some PLR state that you may not be able to sell below a certain price so as to hold the products value.
With Unrestricted PLR on the other hand, you have the keys to the bank vault. These usually come with no terms or conditions which means you can do pretty much anything you want. You can sell it for whatever price you wish, on auction sites and in the exact same form as which you purchased it in, you also have the right to sell the source code, which is the raw document format the PLR came in so that others can alter and sell the product on as their own unique content.
If you want to sky rocket your earnings, it pays to alter the content and to be different. Give people a reason to buy from you rather than from the hoard others selling the same thing at a $1 per piece.
So as you can see, there is no way to put you in the product creation driving seat quicker than with PLR.
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