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2 years ago
What Are You Doing To Brand Yourself?
The most important thing you need to do to succeed is BRAND YOURSELF. You will hear this advice over & over again. So, what are you doing to Brand Yourself? I think it is important for me to point out a little bit about branding. Once someone gets a first impression of you, it is hard to change that impression. Be sure to put yourself out there in a way you want to be remembered.
Recently I was developing a new campaign. I wanted to be sure to STAND OUT and be remembered while, at the same time, building my marketing credibility. I had been speaking with a well know marketer Jerry Iannucci via email. I finished my capture page and sent it to Jerry for him to take a look. I wanted to make sure I didn't look too silly. This campaign includes my usual picture, only this time with a crown on my head. Just a little tweak but enough to draw some attention. I was a little surprised by Jerry's response. My question was Is it too silly? His response was, Maybe not silly enough. While I thought I was putting myself out there in a way to be remembered, Jerry's response reminded me there are thousands of people marketing trying to do the same thing. You will need to take a STAND OUT Approach to get the job done.
So, What are you doing to Brand Yourself? I hope it is outlandish, extravagant, improbable, and exciting. Good Luck & Let's All Stand Out in 2011!
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