followers view all
following view all
What Are You Doing To Brand Yourself?
The most important thing you need to do to succeed is BRAND YOURSELF. You will hear this advice over & over again. So, what are you doing to Brand Yourself? I think it is important for me to point out a little bit about branding. Once someone gets a first impression of you, it is hard to change that impression. Be sure to put yourself out there in a way you want to be remembered.
Recently I was developing a new campaign. I wanted to be sure to STAND OUT and be remembered while, at the same time, building my marketing credibility. I had been speaking with a well know marketer Jerry Iannucci via email. I finished my capture page and sent it to Jerry for him to take a look. I wanted to make sure I didn't look too silly. This campaign includes my usual picture, only this time with a crown on my head. Just a little tweak but enough to draw some attention. I was a little surprised by Jerry's response. My question was Is it too silly? His response was, Maybe not silly enough. While I thought I was putting myself out there in a way to be remembered, Jerry's response reminded me there are thousands of people marketing trying to do the same thing. You will need to take a STAND OUT Approach to get the job done.
So, What are you doing to Brand Yourself? I hope it is outlandish, extravagant, improbable, and exciting. Good Luck & Let's All Stand Out in 2011!
|share||like 44||report||731 views|