Paul Hines | paulhines

What Are People Buying Online?

Jun 7th 2011 at 8:17 AM

By Learn Home Business
In order to locate affiliate products that sell online, we need to understand what

people already want to buy. Finding a good product is always accompanied by

interfacing the demand for the product in the current market and the level of

competition that the product will be having in the long run.

“What should I sell in affiliate marketing? What affiliate products are hot

selling? Common questions asked by affiliate marketers are these.
Research is the only solution here. What are the minimum requirements in a


The wants
The need
And the expectations
Needs are the basic reasons consumers are looking for in a product or service.

Wants are the determining dimensions among many choices. Expectations, on the other

hand, are values or intangibles associated with a product or service. Expectations

are actually part of “wants” but they become extremely important when products or

services are not differentiated.

This applies Internet Sales as well. After all, the Internet is just another place

to sell products. The basic concept of demand is the same there as it is anywhere

else, and has been all the time.

Now, the second thing that must be considered in finding “hot” affiliate products

to sell are the level of competition your product will have. While companies would

naturally define its target competitors, it is actually the consumers who

ultimately decide the competitive frame, or the list related products or services

that consumers consider when exercising their purchasing power.

As an affiliate marketer, therefore choose the market segment where we can have a

potential leadership or at least a strong challenger role.

Third factor to be considered in finding hot selling affiliate products is finding

out the general interest level about the product.

General interest helps us to gauge where our demand and competition numbers fall

into the big picture. Simply saying, if there isn’t much demand for the product,

and there isn’t much competition, it's bad idea to put the product for sale. One

way to gauge the general interest level is to consider is to learn how others are

advertising those products. If there are a good number of them doing so, it may

mean that it’s a good product to get into.

Coming to the last phase of the process is analyzing and evaluating all the

information that has been collected on demand, competition, and advertising, and

make decision as how they all balance out.

And here are several factors or aspects that must be measured:

Not enough demand means not enough people are going to buy
Too much competition means not enough of a profit to go around
Too much advertising drives up the price of pay per click ads, and competition as

Not enough general interest, combined with low demand, means there may not be a

good market even if there is competition trying to make the sales.

Please to comment
Jan 23rd 2015 at 3:59 AM by basrimk
Great post.

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