Do you want to know what are the web banner advertising prices? ( scroll down for the prices ) Well, the price of banner advertising is counted in two methods CPM – cost per thousand impressions and CPC – cost per click. Both have their own advantages and disadvantages
CPM Banner Advertising
If you want to use the CPM method and get the maximum results you have to have a very good banner, one which like a magnet attracts the cursor of the visitor, because you want to get as much clicks as you can from the impressions that you have bought. Your goal is to get a click.
To perfect this method you will have to test your banner over and over again till it converts very well. If using CPM then you will have to spend more money for the banner creation, testing and stuff, but the effort will pay off.