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Viral marketing: a brief overview

Jun 29th 2015 at 3:38 AM

Viral marketing is highly on trend these days. Viral marketing or advertising is a strategy which is used to increase awareness about the services and products of a particular website over the internet.  When done in a right way, viral marketing is one of the best ways to promote any website, services and products in a very short period of time.

Viral marketing implies virus- like fast transfer of marketing message over the internet, as the consequence of using different viral marketing tools like Facebook, YouTube, Twitter and Flickr. Successful viral advertisement can result in

Ø An exceptional increase in the number of users

Ø An exceptional growth in the website traffic

Ø An exponential improvement of website ranking on major search engines.

Ø And so on…..

viral marketing india

When it comes to viral marketing, the degree of such kind of marketing or advertisement  will depend on the extent to which the different success criteria are followed.  These criteria include:

Make a wonderful free offer

You need to offer a free viral marketing product or service. The free product and service can attract a large number of potential buyers and even those who won’t be interested in buying such product.

Build a viral marketing product

You need to offer a product which has some viral characteristics.  Your product, service or website cannot become viral by only getting a recommendation; it will be achieved only when more users prefer your services or products over others.

Target alpha users

The viral marketing or advertising campaign targets those individuals who have high social networking potential. This is one of the best techniques to target a wide range of consumers in a short period of time.

Easily transferable

The viral marketing message should be short and can be easily transferred through different digital mediums like website, email, graphics, instant messaging, software download and social media.

Measure and optimize parameters of Viral Marketing Success

To make your viral marketing campaign successful, you need  to monitor the results expressed by certain parameters such as, 0073ource of traffic, % registered users, % users who send out invites, % of invites received and number of invites sent out per user.

There are several companies that offer viral marketing services. You need to hire the best and experienced viral marketing India Company to make sure that your marketing campaign is handled in a right and effective way.

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