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Using Web Audio for Success

Nov 21st 2011 at 7:04 PM

It's undeniable that if you add audio to websites it will increase your results. In fact, it would be a big mistake not to use it. Why? Because it will boost your opt-in rate, and it will increase your sales.

Why does it Work?

There's no real mystery. Audio breaks the silence of the web. It adds a human touch to your site. And it makes people feel that they're dealing with a real person. Basically, audio brings your site to life and adds a greater dimension of interaction from your visitors.

Further Benefits

There are actually two profit boosts from using audio. (1) You'll make more sales, and (2) You'll spend less getting those customers. So instead of having to pay a professional copywriter to produce a great sales letter, you simply record some audio and add it to your site. An authentic message from you will do more than the best ad copy.

You'll also get better conversions on your list opt-ins. The reason this works so well is because people need to be told what to do. Just add a short audio message saying: "Fill in your name and email and click submit." A simple message like this will greatly increase your opt-in conversions.

How to use website audio

Put a welcome message that plays automatically on your site. Most people abandon a website within just a few seconds. Your welcome message could make them stay when they would normally leave.

Lead them by the hand. Just like the opt-in example, you explain what to do first, second, third, etc. You, in effect, walk them all the way through the process of buying your product.

Product testimonials are great. It's good to get written testimonials. But audio testimonials are great! It's pretty easy to fake a written testimonial. So audio adds real believability. That, in turn, increases your results.

Sneaky Trick

Something you may not have thought of is using audio for the product itself. You'll be able to produce audio products faster than any other kind. Plus people love audio products. Think of the popularity of a podcast. Plus you can get them transcribed cheap. This is much easier than writing the eBook yourself!

Adding Audio is Easier than You Think

It's so simple you won't believe it. You can find a lot of programs that create audio buttons for you. The software does all the work. The program records and converts your recording, and then it generates an audio button. At this point the program provides you with a code. Simply copy and paste the code you get from the software. It doesn't get any easier than that! So go for it, because you know you can do it.


Let's take another look at the benefits.

  • Using website audio will increase your conversion rates
  • Your sales will undoubtedly increase
  • You'll get more subscribers to your email list
  • You can quickly produce products and website sales copy

Well, there you have it. Implementing audio contains numerous benefits and is easy to do. It may be used less often than other marketing methods, but utilizing audio will save you much time and money. So what are you waiting for? Start using audio today because you'll be glad you did as you rake in your monetary reward.

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