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Using Twitter Effectively

Mar 31st 2011 at 3:59 PM

Labeled as the “SMS of the Internet,” Twitter, a social networking and microblogging service owned and operated by Twitter Inc, is one of the most effective social media available. Since its launch in June 2006, Twitter has an estimated 190 million users who are generating an average of 65 million tweets per day. It handles over 800,000 search queries per day.

To take advantage of this powerful marketing engine, check out these tips to make microblogging work for your business.

1. Listen.

Twitter effectively works as a radar for businesses because many subscribers post inquiries, comments, and other information in a company’s Twitter page. However, many companies do not know about this bank of useful data. In fact, in a recent Harvard Business Review study, 75% of the surveyed companies said they did not know where their most valuable were communicating about them when in fact, the information was just right under their noses!

If you want to have a real opportunity to listen in on the conversations of your customers and prospects, then have time to browse through your Twitter page. By simply setting up simple searches, you can view comments that would otherwise go unnoticed.

2. Be a resource.

Users usually look for information that can help them. Thus, provide information in your Twitter page that helps your target in a fast, easy format. Post news, updates, promotions, one-line tips, new products and services, and other useful information promptly on your Twitter page. For future customers, visitors, and prospects who may have missed your tweets, you can always retweet. Remember that online communities love entities, whether individuals or companies, who understand the true nature of social media.

3. Show that you are a human being.

If your followers merely want to hear the latest news from your business, all they have to do is just read the updates in your news or blog, check a shareholder’s page, or glance at the media section of a press release distribution site. But followers also want to know the real person behind the business. They would feel more comfortable in doing transactions from a real person than just a website.

Thus, share the human side of your company. Tell a few personal stories (not too personal though) about yourself or your people. Give opinions on hot topics and present issues. Provide photos of your staff doing charitable work, doing regular office duties, or doing something fun. These measures definitely indicate that human beings, not machines, are the ones running the show.

4. Get feedback and learn from them.

What you think the market wants, according to your marketing plan, may not be the things that your customers really desire. You need to have first-hand information. Well, there is a huge possibility that you can find them in your Twitter page. Your prospects and customers usually post feedback and comments which give you an idea of what they truly want. Thus you can tune your marketing plan to what your market really wants.

In addition, if you have an idea, product, or service and want to understand how it might be perceived by your market, post a question on your Twitter page. Customers would be happy to answer you with constructive feedback.

Microblogging on Twitter can be an extremely powerful and useful marketing tool. Use it well to make your business soar to unprecedented heights.

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