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Using Facebook Ads For Your Busines
There is one simple reason for you to use the power of Facebook – that is where your customers are!
As of March 2012, there were 835 MILLION users on Facebook! Over 12% of the world’s population!
When you have the ability to reach more than THREE QUARTERS OF A BILLION people using Facebook, why wouldn’t you want to participate in the biggest marketplace “on the net”?
- · Facebook is the largest social community website.
- · Facebook gets more monthly visitors than any other website except for Google and the numbers are breath-taking – 158 million unique users per month
- · 50% of all Facebook users log into the service each day
- · There are more than 500 million active users accessing Facebook through a mobile device.
If you haven’t started using Facebook Ads for your business yet, you’re missing out on an excellent (and highly targeted) opportunity.
Facebook is an ideal tool to drive sales as it offers an excellent medium to inform your audience about special offers, product launches, discounts and more. You can easily provide a link so people can access your website or you can even build a store right there inside Facebook. Facebook is also a highly cost-efficient advertising medium as you can run highly targeted campaigns that have a high ROI as it has been proven that social media audiences have a higher conversion rate than organic traffic.
The key is to identify who your ‘target customer’ is and zero in on that EXACT demographic for your Facebook Ad.
The Facebook demographic is extremely diverse and you have the added advantage of being able to use people’s profiles to further narrow your target market down. For example, if you want to target women aged 24 – 35 who live in the Midwest and love to crochet, Facebook makes it extremely easy to do. The advantage? You can be certain you aren’t wasting resources, whether money or time, on reaching a wide audience of which only a small percentage is actually your target market, as was often the case with traditional marketing channels.
Unlock your business potential
Remember that the key to building a successful business is to have an excellent understanding of your target market. The more you know about them, the easier it will be to build a relationship with them. Consumer behavior, in simple terms, is driven mainly by two desires, the first is to avoid pain and the second is to gain pleasure. However, pain avoidance carries much more weight. Therefore, the more you know of your audience and what pains them, the more you will be able to meet their needs by providing a solution to their pain. In fact, if you do your market research properly, you will be able to create a product that sells itself. This is where the power of knowing your target market truly lies.
What better way to build a relationship with your target market than through a social media platform that gives you everything you need to communicate and interact directly with your fans, like Facebook?
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