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Using Autoresponders to generate leads
Automatic response is one of the most important marketing tools you can have if you do business online. In fact probably THE most important tool is your opt-in list! But all autoresponders start empty - a list does not exist until your mailing list answering machine begins to fill with names and e-mail addresses!
The most simple and fast way to create a mailing list is to give things for free. Some marketers may tell you that would be a waste of time - and if you already have a list of one hundred thousand people or more who you can market, then it probably is.
But for those who do not already have a list, that's the way it is done! You can pay for advertising to promote free stuff to act as a bait. Look upon this as an investment in future profits. Give an e-zine, free reports, free ebooks, free access to private sites, or anything else you can think of.
The goal is to get people to register for this free program and agree to receive emails in the future! It's a win-win for everyone, but you get more than anyone. The person receives a gift. You get the name and email address, and permission to email them in the future. But if you do well, you get more than that.
The free giveaway should also be used to promote your products or services. It may have links to affiliate products or services that are related to the promotional gift item and so is a way to generate additional income.
Then when you send an email in the future, you can again promote that product or service. Just be sure to include valuable information in the email as well, or you'll have people hitting the unsubscribe button very quickly!
Using every opportunity presented to you in the world of Internet Marketing is essential to your success. You can make money on the freebie you give away, you can make money when you send the "thank you" email after someone has asked your freebie, and you can earn money each time you send a message to your list in the future! Do not miss these opportunities, all on automatic mode with the use of an autoresponder.
For more information on how to use Autoresponders effectively I highly recommend Jerry Iannucci's AutoResponder Profit System....
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