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Understanding of the technology

Apr 29th 2013 at 11:44 AM

The key to the mobile gold mine, in order to understand the relationship between a user and the equipment. For example, we relate our TV quite different to our PC and the Internet, even though the technologies are similar these days.

What is the relationship between a user and their phone number?

* Primarily it is for SMS (over 4 billion every month in the UK) and calls

* It is a means of storing phone numbers - over 60% of people use their mobile phones as their main, and often their only address

* It is a means to kill time - playing games or sending messages while waiting for a bus, train or friend

* The phone is placed to personal identity in buy nokia in pakistan connection

This last point is important. For many people the phone they own, the ringtone or the background are all statements about how they see themselves. It is a very personal item, which is almost the time with them. We have seen this in our studies with young mobile phone users where their phone is now clear to their peers than clothing or the coaches who wear them. Two years ago, the Motorola Razor was the best selling cell phone, even though it is the worst in usability tests conducted. It was smooth, flat and came in bright pink. These factors were more important than the practical considerations.

Thus, the key to successful mobile content is certain content that meets the user's needs. The first key to success is a good usability. It is estimated that for every extra click required to access content, the provider will lose 30% of its potential audience.

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