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Understand Customer’s Needs before Launching a Product

Sep 7th 2014 at 10:54 PM

Hundreds of products are launched every year in India providing customers with additional choices and options. From FMCG to telecom there are different industries working in India providing products to satisfy the basic needs of customers as well as making available a wide range of luxury products as well. Some of them have tied up with multinational brands from around the world to collaborate in launching exquisite international products.

We might find most of the products in market for long but some of them often face dead end. Some of us may ask the question, why? The product was good, related a popular brand, and priced normally the way it should but then why it had to face a dead end, instead of flourishing the way others do in the Indian market. Well the answer is very easy for it, lack of compassion towards the Indian market or per say, Indian customers.

Indian customers are progressive, mainly consisting of the modern youth that is determined towards their future and wants to enjoy a comfortable, luxurious life, but by remaining Indian at heart. They might have bigger plans for the future but still love to be connected with the roots. The market is different, the needs are different hence the launching should be different too. Your customers are the ones who love to sip in champagne at night but start their day with homemade tea, therefore asserting their requirements is your first and foremost requirement towards making the product popular.

Before launching a product, you must make sure that it is capable of serving to the needs of the Indian customers. Here are a couple of tips for you to consider before launching the product:

· Do a survey: before launching the product in the market, it is better to do a survey to check the response of the customers. You must be sure about whether the customers will like the product or not. The survey can be conducted in colleges, schools or on social media to grab attention of the buyers.

· Check on response: as per the response among the buyers, you can plan the marketing. Marketing strategy will help you to attain best response of the buyers before launching. It is sort of generating demand before something is available in the market to perk up the sales when it is actually available in the market.

Before launching the product, you must ensure customer response towards and whether the product is suitable for the market. In case it requires some changes, make them. Indianizing the product is going to add a star to it.

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About the Author …


Future brand Marketing Consultants India is a brand management consultant provides branding strategy, branding in India, retail industry services in India,consumer insight, India consumer behavior, online consumer behavior, branding insights, brand insights, marketing insights, India marketing insights and consumer insight Indian.

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