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Types of Mobile Ad Networks and Finding the Best among Them

Aug 13th 2015 at 2:30 AM

While taking a deeper look at mobile ad networks it has been found that more than 50% of all mobile devices now used are smartphones and 9 out of 10 smartphone users use their devices for finding local information and connecting with local businesses. Studies show that we have already entered the new local-mobile era in which investment in mobile advertising and mobile advertising network has also taken off along with the so called smartphone explosion. As a market, mobile advertising is highly fragmented and is also known to be lacking in availability of reliable and detailed data on revenue and market share.

When it comes to mobile app marketing there are three different network categories you can choose from – blind networks, premium blind networks and premium networks. In terms of advertisers, publishers and impressions, blind networks normally working on a CPC basis are the largest. These networks are known to offer various options for targeting the content channels but the major drawback of this type of networks is that they don’t allow the advertisers to choose any specific website. On the other hand, premium blind networks are medium size networks with a greater number of premium and high-traffic publishers and can offer both blind and semi-blind targeting. Premium networks are mostly popular among big brand advertisers who are ready to pay top prices for prime locations on those networks. A premium mobile advertising network also offers superior direct sales while supporting a multitude of targeting options.

If you are looking for the best mobile ad network you can choose from any of the three above mentioned categories but before building a mobile ad campaign there are also many criteria that you must consider. For best marketing mobile apps finding a network with a vast array of mobile local publishers is absolutely critical and ideally the network you choose must also serve more than 60 to 70 percent of local mobile search applications. You will certainly do better to prefer a network that specializes in localized content and also directly serves the ads to local consumers. Your mobile app marketing network must allow you to target your advertisements hyper-locally provided that the ads are also relevant – both contextually and locally. For best advertising mobile applications experts consider it better to find a network that offers both search and display ad serving. Mobile search ads are rapidly gaining popularity and are expected to overtake display ads soon and that is the reason you should be looking for a network that offers both these options.

Though it is true that the mobile advertising market is still in a fluid state, it still offers a wide range of possibilities for both local and national brands who want to promote their businesses to specific locations for generating sales leads and also for improving local awareness. Most reputed mobile ad networks now can be found and contacted online and you can also visit the sites such as for more authentic information and data.

About The Author

D.Savery is well known for his article on the technologies.Through his article, he gives information about the latest technologies in the field of Mobile marketing. He always refer the lastest mobile advertising technology in America.

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