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Social media strategist B2B Lighting & Healthcare - Philips International BV.
Clive Roach (jedi_Roach) | cliveroach

Twitter analytics - A review of a new tool called TwitSprout

Jan 31st 2012 at 2:57 AM

TwitSprout is a new Social media measurement tool and I love statistics, so I decided to spend two weeks giving this new tool the going over!

I will do the evaluation over two articles. The first one is this one all about the Twitter capabilities. The second one will follow about how TwitSprout handles Facebook.

TwitSprout did a very good job in creating easy-to-read, one page dashboards. The leader board enabled me to get an overview before diving into the dashboard for each account.

I learnt from the Twitter analysis what my most fertile period of the week could be for acquiring the most followers. I could see how effective weekend tweeting would be and my most productive hours of the day for gaining Twitter followers. I could also compare a competitor account to see what worked for them compared to my company Twitter account or just use my personal Twitter account.

The feature that I liked the most? Exporting detailed PDF reports and the rich Excel CSV dumps! You can also upload a logo to customize the dashboards!

I hope this post has made you thirsty to give it a try? TwitSprout has some fun names for their services. “Sapling” is free for 3 Twitter accounts. Paid options start at 5 accounts ending with “Redwood” for 60 social accounts. There is a 15 day free trial.You can also contact TwitSprout direct;

Twitter - @TwitSprout
Blog -
Online tool -

I created a full post with images, which you can read here:

Otherwise, the images are in a slideshare:




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